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FAQ: Massimo Group Appoints Ron Luttrell as VP of Dealer Development

By NewsRamp Editorial Team

TL;DR

Massimo Group's appointment of Ron Luttrell positions them to gain market advantage through expanded dealer networks for their upcoming 2026 vehicle launches.

Ron Luttrell will oversee dealer expansion, onboarding, and performance management systems to scale Massimo Group's operations for their 2026 vehicle series.

Massimo Group's expansion with electric and high-performance vehicles creates sustainable transportation options and economic opportunities through broader dealer networks.

Industry veteran Ron Luttrell brings 20 years of experience transforming early-stage OEMs into scalable organizations for Massimo's new vehicle series.

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FAQ: Massimo Group Appoints Ron Luttrell as VP of Dealer Development

Massimo Group has appointed Ron Luttrell as Vice President of Dealer Development, bringing over 20 years of experience in dealer network expansion and performance management.

Ron Luttrell is an industry veteran with more than 20 years of experience leading dealer network expansion and performance programs at companies including Brammo, Zero Motorcycles, Triumph Motorcycles America, and Royal Enfield.

He will oversee dealer expansion, onboarding, and performance management as Massimo prepares to launch new vehicle series in 2026.

Luttrell is known for transforming early-stage OEMs into scalable dealer-driven organizations, which will help Massimo expand its dealer network for upcoming vehicle launches.

Massimo is preparing to launch its 2026 MVR Series of premium lithium-electric vehicles and 2026 Sentinel Series of high-performance gas-powered UTVs.

Massimo Group is a manufacturer and distributor of powersports and electric vehicles headquartered in Garland, Texas, with a portfolio including UTVs, ATVs, e-bikes, and electric utility vehicles.

The latest news and updates relating to MAMO are available in the company's newsroom at https://ibn.fm/MAMO.

MissionIR is a specialized communications platform that assists IR firms with syndicated content, providing access to wire solutions, article syndication to 5,000+ outlets, press release enhancement, social media distribution, and corporate communications solutions.

The 2026 MVR Series and 2026 Sentinel Series are scheduled for launch in 2026.

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NewsRamp Editorial Team

NewsRamp Editorial Team

@newsramp

NewsRamp is a PR & Newswire Technology platform that enhances press release distribution by adapting content to align with how and where audiences consume information. Recognizing that most internet activity occurs outside of search, NewsRamp improves content discovery by programmatically curating press releases into multiple unique formats—news articles, blog posts, persona-based TLDRs, videos, audio, and Zero-Click content—and distributing this content through a network of news sites, blogs, forums, podcasts, video platforms, newsletters, and social media.