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FAQ: AI Search Dominance and Business Visibility in the Age of AI Assistants
TL;DR
Lane Houk's new book provides a 12-month blueprint for Answer Engine Optimization, giving businesses a 12-18 month competitive advantage over companies still relying on traditional SEO.
The SPARK Framework outlines a month-by-month implementation system with specific tasks for optimizing content to be cited by AI assistants rather than just ranked by search engines.
This approach helps businesses remain visible to the 800 million weekly AI assistant users, ensuring companies can continue reaching customers in the evolving digital landscape.
Traditional search engine usage is collapsing as 43% of searches now start with AI assistants, making most businesses invisible to this growing user base.
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The book addresses the shift from traditional search engines to AI assistants and introduces Answer Engine Optimization (AEO) as a new discipline to help businesses remain visible in AI searches.
Traditional search engine usage is declining rapidly, and companies relying solely on SEO are becoming invisible to the 800 million weekly users of AI assistants, which could make two-thirds of businesses effectively invisible.
67% of businesses are at risk of becoming effectively invisible to AI search users according to the book's findings.
800 million people use AI assistants like ChatGPT, Perplexity, and Google's AI Overviews every single week.
AEO focuses on making businesses citable by AI assistants rather than merely rankable by search engines, combining advanced traditional SEO strategies with new tactics specifically addressing LLM visibility.
Google's search market share plummeted from 73% to 66.9% between February and August 2025, and 43% of all searches now start with AI assistants instead of traditional search engines.
Early adopters are experiencing 150-300% traffic increases from implementing the framework's month-by-month implementation guide.
Lane Houk is the author who has spent 15 years helping businesses get found online and has observed the traditional SEO playbook becoming obsolete in the past 24 months.
Because AI assistants don't show rankings—they cite sources, and if businesses aren't structured to be cited by AI, they don't exist to the growing audience of AI assistant users.
The book provides a 12-month implementation system with a month-by-month guide that businesses can execute immediately.
Curated from Press Services
