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FAQ: Nix Innovation Venture Studio Launch and Retail Transformation
TL;DR
Nix Innovation's AI ventures DialoBuy and Xanavo give retailers competitive advantage by reducing cart abandonment and returns through personalized shopping experiences.
Nix Innovation builds retail ventures using a shared tech core and Lego strategy where AI systems improve discovery and reduce friction throughout the customer journey.
Nix Innovation creates better shopping experiences that build customer-brand connections and reduce return waste, making retail more enjoyable and sustainable for everyone.
Nix Innovation's ventures include a virtual salesperson for online stores and mobile shopping that feels like an app but runs in browsers.
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Nix Innovation is a global venture studio that builds and scales companies exclusively in the retail and eCommerce space, using artificial intelligence and deep technology to solve real problems faced by modern retailers.
Nix Innovation was founded by entrepreneur Amir Salehi, who has observed eCommerce brands struggling with challenges like high shopping cart abandonment and increasing return rates.
Nix Innovation officially launched on November 14, 2025, after a year of quiet work focused on building future shopping solutions.
Nix Innovation is based in The Hague, Netherlands, and operates as a global venture studio with ventures gaining traction among European retailers.
Nix Innovation focuses on user experience friction, return rate challenges, logistics complexity, and performance gaps that limit retail and eCommerce growth.
The Lego strategy involves designing each venture as a piece that connects with others in the ecosystem, creating strength and shared growth through a common technology foundation called the shared tech core.
The name Nix represents rejecting old methods and starting from zero, reflecting the belief that solving modern challenges requires rethinking problems from the beginning rather than fixing existing systems.
Nix Innovation works exclusively in retail and eCommerce, focuses on founder-friendly partnerships with unconventional thinkers, and uses a shared technology core to accelerate growth across all ventures.
Nix Innovation addresses return rates by improving customer experience through better product discovery, clearer expectations, and designing shopping journeys that connect technology with human feeling.
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