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FAQ: Bryan Eisenberg's Keynote on Storytelling vs. AI in Marketing
After a 5-year break, Bryan Eisenberg returns to the global stage with a powerful keynote on why storytelling still wins in an AI-driven world, and what businesses must do to align, connect, and persuade real people in the age of automation.
TL;DR
Bryan Eisenberg's keynote reveals how authentic storytelling provides a competitive advantage over AI-generated content by building lasting customer trust and emotional connection.
Eisenberg's framework uses timeless story types to align teams around a single narrative, creating emotional relevance and minimizing friction throughout the customer journey.
Focusing on human authenticity and meaningful storytelling creates more genuine business connections and improves how companies communicate with people worldwide.
After five years away, persuasion expert Bryan Eisenberg returned with insights on why AI can generate words but only humans can create meaning.
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The keynote focuses on why storytelling is crucial for persuading humans in an AI-driven world, highlighting what AI cannot replace, such as human authenticity and emotional relevance.
He returned in response to the urgency of businesses struggling to connect with humans as AI-generated content floods channels, creating disconnection from what people care about.
He states that AI can generate words, but only humans can generate meaning, alignment, authenticity, and the spark that builds lasting trust.
Storytelling creates emotional relevance, minimizes friction in the customer experience, and ensures teams align around a shared story, making marketing effective despite AI advancements.
He challenges leaders to align their teams around a single, shared story, warning that without this alignment, no technology will make their marketing work.
It was delivered at the Global Marketing Summit in Istanbul on Thursday, November 13, 2025.
The book is titled I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build.
Businesses face issues like robotic messaging and automation without emotion; storytelling addresses the underlying problem of broken narratives that AI can amplify negatively.
Seda Mizrakli Ferik, the summit organizer, called it a highlight, praising its depth of insight and lasting impression on attendees.
Instead of trying to out-AI competitors, he advises telling a story worth amplifying to create genuine human connections.
Curated from Newsworthy.ai
