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FAQ: Lenzing's EUR 15 Million Investment in Hygiene Market Expansion
TL;DR
Lenzing AG's EUR 15 million investment expands premium viscose fiber capacity, strengthening its competitive position in the growing hygiene market with superior products.
The expansion increases production capacity for VEOCEL™ Viscostar trilobal cross-section fiber, which outperforms conventional viscose in Syngina values for efficient absorbency.
This investment supports sustainable innovation in hygiene products, contributing to better quality feminine care solutions and advancing circular economy principles.
Lenzing's trilobal cross-section fiber technology creates a distinct fiber structure that significantly enhances absorbency performance in tampon products.
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The investment aims to expand production capacity for premium viscose fibers at the Lenzing site in Austria, specifically focusing on the hygiene market and strengthening the company's position in sustainable feminine care applications.
This investment reinforces one of the key pillars of Lenzing's nonwovens business, supports long-term growth ambitions, and demonstrates the company's commitment to sustainable innovation in the hygiene segment while enhancing customer value.
The investment focuses on expanding production of VEOCEL™ Viscostar, a trilobal cross-section fiber that outperforms conventional viscose in Syngina values and provides efficient absorbency in tampon products.
The production capacity expansion is occurring at Lenzing's site in Lenzing, Austria, as part of a larger EUR 100 million investment program to secure the long-term competitiveness of their Austrian production sites.
VEOCEL™ Viscostar outperforms conventional viscose in Syngina values due to its distinct trilobal cross-section, which greatly contributes to efficient absorbency in tampon products.
CEO Rohit Aggarwal and EVP Commercial Nonwovens Patricia A. Sargeant are leading this initiative, emphasizing its strategic importance for long-term growth and customer-centric approach in the dynamic hygiene market.
Customers will benefit from enhanced sustainable supply, highest quality standards for premium viscose fibers, and improved product performance in hygiene applications, particularly in feminine care products.
This initiative supports Lenzing's strategic goals of premium products, sustainability, and technological differentiation while contributing to the continued diversification of the company's high-value portfolio in the hygiene sector.
The investment was announced on November 12, 2025, and is part of the recently announced investment program, though specific implementation timelines are not provided in the content.
Media inquiries should be directed to Corporate Communications at Phone: +43 7672 701 2743 or E-mail: media@lenzing.com
Curated from NewMediaWire
