FAQ: Rumble's $100 Million Advertising Commitment from Tether

What is the main announcement in this content?

Rumble has secured a $100 million advertising commitment from Tether, with $50 million per year over a two-year period beginning in the first quarter of 2026.

Why is this advertising commitment significant for Rumble?

This commitment strengthens Rumble’s push for a freer and more open digital ecosystem and demonstrates that platforms championing freedom, transparency, and innovation are the future of creator monetization and digital advertising.

How will Tether’s advertising commitment be used on Rumble?

The commitment is intended to drive Rumble Wallet usage and engagement, expand monetization opportunities for creators who prioritize free speech, and accelerate the creation of new ad solutions while expanding the creator community.

When does this advertising commitment take effect?

The commitment begins in the first quarter of 2026 and will run for two years.

Who are the key companies and individuals involved in this announcement?

Rumble (a Freedom-First technology platform) and Tether (creator of the world’s most used stablecoin) are the main companies, with Chris Pavlovski, Chairman and CEO of Rumble, quoted in the announcement.

What are the key benefits of this advertising commitment for creators?

It expands monetization opportunities for new and existing creators who prioritize freedom of speech, empowering them to grow and sustain open and authentic spaces online through enhanced payment capabilities and engagement.

How does this relate to Rumble’s other recent announcements?

This commitment follows Rumble’s announcements of a definitive agreement to submit a voluntary exchange offer for Northern Data AG and Tether’s commitment to purchase up to $150 million of GPU services from the Company.

What is Rumble Wallet and how does it integrate with this advertising commitment?

Rumble Wallet offers seamless payment capabilities connecting video engagement and creator commerce with USD₮, XAU₮, and BTC, and Tether’s commitment is intended to drive its usage and engagement.

What are the core missions of Rumble and Tether mentioned in the content?

Rumble’s mission is to protect a free and open internet through its Freedom-First technology platform, while Tether’s mission is to promote financial inclusion and sovereign access to resources through decentralized financial, communication, AI, and energy infrastructure.