FAQ: 17th Hong Kong International Wine & Spirits Fair 2025 Highlights and Outcomes
TL;DR
The Hong Kong International Wine & Spirits Fair offers businesses a competitive edge by connecting them with global buyers and showcasing diverse products like Chinese baijiu and low-alcohol spirits.
The HKTDC organized the three-day fair with 620 exhibitors from 23 countries, featuring structured zones, tasting sessions, and digital platforms for business matching and networking.
The fair promotes cultural exchange and global trade, supporting local brands and fostering international cooperation to enrich the wine and spirits industry worldwide.
Discover unique spirits like Hong Kong's first local whisky and innovative low-alcohol beverages, all showcased at a vibrant event with master classes and mixology parties.
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The three-day fair attracted over 8,200 trade buyers from 57 countries and regions, successfully bringing together 620 exhibitors from 23 countries to showcase wines and spirits from more than 40 origins.
The fair took place in Hong Kong from November 6 to November 8, 2025, organized by the Hong Kong Trade Development Council (HKTDC).
This year introduced a new 'World of Spirits' zone featuring spirits from 14 countries and regions, including whiskies, Chinese baijiu, brandy, tequila, gin, vodka, and rum, with exhibitors in this zone accounting for more than a third of the total.
Chinese baijiu was a major highlight in the 'World of Spirits' zone, featuring six of the 'Top 10 Chinese Baijiu Brands' and reaching record scale, with brands like Luzhou Laojiao introducing strategies to attract younger consumers.
The event was organized by the Hong Kong Trade Development Council (HKTDC), with Jenny Koo, Deputy Executive Director of HKTDC, providing remarks. Participants included over 620 exhibitors and major buyers from companies worldwide, such as XIAMEN C&D International Wines & Spirits Group and Specks Food & Liquor Group.
On the final day, the 'Wine Fiesta' zone welcomed over 11,000 adult members of the public who could sample and purchase wines, and participate in master classes, tasting sessions, and seminars.
The fair reinforces Hong Kong's role as a regional wine and spirits trading hub by bringing together global exhibitors and buyers, hosting seminars, networking events, competitions, and tasting sessions to further industry development.
The 'World of Spirits' zone showcased the increasing diversification of the spirits market, allowing buyers to gain deeper insights into the cultures and trends of various spirits from 14 countries and regions.
Homegrown brands injected authentic Hong Kong character into the event and gained recognition from overseas buyers, contributing to the local and international appeal of the fair.
Curated from NewMediaWire
