FAQ: Vedant Dave as Director of Photography for 'Rivals to Lovers' Television Series
TL;DR
Descendant Films' dual-format strategy for Rivals to Lovers creates a competitive edge by maximizing global reach across both traditional streamers and mobile-first platforms.
The production uses simultaneous horizontal and vertical filming with ARRI Alexa 35 and Sony FX3 cameras, followed by parallel editing workflows to maintain visual consistency across formats.
This innovative approach to storytelling bridges cultural divides by making premium content accessible across different platforms and viewing preferences worldwide.
Rivals to Lovers pioneers first-of-its-kind dual-format production, capturing tech-fashion romance in both cinematic widescreen and mobile vertical formats simultaneously.
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'Rivals to Lovers' follows Ananya, a bold entrepreneur in the tech-fashion world, and Daniel, a charismatic but ruthless CEO of a competing startup, as their intense professional rivalry evolves into an equally charged emotional relationship, exploring ambition, betrayal, and the blurry line between competition and connection.
Vedant Dave will lead the visual development of this ambitious series, defining its visual identity across both horizontal and vertical formats, ensuring aesthetic consistency and emotional resonance regardless of screen orientation or platform, which is crucial for the series' innovative dual-format strategy.
The series uses a first-of-its-kind dual-format production strategy, capturing in both horizontal (16:9) and vertical (9:16) formats simultaneously to maximize global and cross-platform reach for traditional streamers like Netflix and mobile-first platforms like Tencent and iQIYI.
The series is directed by Erik Lu, produced by Karpit Patel, and features Vedant Dave as Director of Photography, with Descendant Films, LLC leading the production under Erik Lu's leadership.
Production runs from January 16, 2027, through January 23, 2028, with post-production concluding in early 2028.
Filming will take place in iconic Los Angeles and San Francisco locations, capturing both the grand scale of Silicon Valley innovation and the emotional subtleties of romantic drama.
The production will use multi-camera setups including the ARRI Alexa 35 for cinematic visuals and the Sony FX3 for mobile-oriented framing, supervised by Vedant Dave for both formats.
Post-production will include parallel editing workflows to shape both horizontal and vertical versions concurrently, supervised closely by Vedant Dave to preserve performance nuance and visual coherence across formats.
Dave's approach emphasizes modern color palettes, reflective surfaces, evolving visual motifs, sleek corporate hues, naturalistic lighting, and emotionally tuned framing that mirrors the power struggles and emotional arcs of the protagonists.
The series is designed for traditional global streamers like Netflix, Amazon Prime Video, and Disney+, as well as mobile-first vertical platforms dominating Asian markets such as Tencent, iQIYI, and Youku.
Curated from 24-7 Press Release
