NewsRamp is a PR & Newswire Technology platform that enhances press release distribution by adapting content to align with how and where audiences consume information. Recognizing that most internet activity occurs outside of search, NewsRamp improves content discovery by programmatically curating press releases into multiple unique formats—news articles, blog posts, persona-based TLDRs, videos, audio, and Zero-Click content—and distributing this content through a network of news sites, blogs, forums, podcasts, video platforms, newsletters, and social media.
FAQ: Manny Ruiz Named CEO of Minivela and Platform Expansion
TL;DR
Minivela appoints experienced CEO Manny Ruiz to scale its bilingual vertical shorts platform, expanding partnerships and content to dominate the U.S. Hispanic and Latin American markets.
Minivela's CEO transition from Chief Content Officer to CEO follows a partnership with Nueva Network and focuses on developing original short dramas for bilingual audiences.
Minivela creates bilingual vertical dramas that reflect modern Latino experiences, fostering cultural representation and social connection for young multicultural viewers across the Americas.
Minivela blends telenovela storytelling with viral short-form media, producing free family-friendly vertical dramas accessible on Instagram, YouTube, and TikTok.
Found this article helpful?
Share it with your network and spread the knowledge!
Manny Ruiz has been appointed as the new Chief Executive Officer of Minivela, the bilingual vertical shorts platform serving U.S. Hispanic and Latin American markets.
Manny Ruiz is the co-founder of Brilla Media and former CEO of Hispanicize, with a 25-year career that included founding, leading, and later selling Hispanic PR Wire and Hispanicize. He most recently served as Minivela's Chief Content Officer before being appointed CEO.
Minivela is the first bilingual vertical shorts platform that produces cinematic, culturally resonant drama series for U.S. Hispanic and Latin American audiences, blending emotional storytelling of telenovelas with viral engagement of short-form digital media.
This appointment comes at a pivotal expansion point for Minivela following its recent partnership with Nueva Network, and Ruiz's leadership will drive the company's strategic growth as it scales to become the leading producer of vertical shorts for Hispanic and Latin American audiences.
Minivela recently partnered with Nueva Network, which has strengthened the company's distribution capabilities, sales operations, and advertiser reach across key Latin markets.
Minivela is developing an ambitious slate of original short dramas designed to reflect the bilingual, bicultural experiences of modern Latino audiences in the U.S. and abroad.
Minivela is co-headquartered in Los Angeles and Miami, and is a joint venture between actor Carlos Ponce, Brilla Media, and Numatec, with partnerships including Nueva Network and strategic exclusive production partnerships with Chicano Hollywood on the West Coast.
The family-friendly digital films are accessible free on all social media platforms including Instagram, YouTube, TikTok @MinivelaTV, and through Numatec's distribution partnerships, combined with Brilla Media's Nuestro Media network.
Minivela distinguishes itself through unique vertical drama formats that combine the emotional storytelling of telenovelas with the viral engagement of short-form digital media, blending entertainment with social connection for young, multicultural viewers.
Ruiz stated that Minivela's second stage focuses on scaling and building partnerships across producers and competitors who need the content, production, and adtech capabilities they're developing, aiming to impact creative careers, brands, and businesses through collaborative work.
Curated from Noticias Newswire
