FAQ: Crystal Deaderick's Appointment as Head of Sales at Hi Auto

What is the main announcement in this content?

Hi Auto has appointed Crystal Deaderick as Head of Sales, signaling a new stage of expansion for the company’s AI-powered voice ordering platform for drive-thrus.

Why is Crystal Deaderick’s appointment significant for Hi Auto?

Deaderick brings over 20 years of combined experience in restaurant operations and technology sales, giving her unique insight into both the operational challenges of restaurants and the technical solutions that can address them, which will help drive Hi Auto’s growth and build lasting partnerships with QSR brands.

What background and experience does Crystal Deaderick bring to this role?

She has more than a decade of restaurant experience starting at age 14, plus senior positions at Dragonfruit AI, Qu POS, and Revel Systems, where she consistently exceeded performance targets and led teams to close multi-million-dollar technology deals.

What is Hi Auto’s core business and technology?

Hi Auto is a global leader in AI-powered voice ordering for drive-thrus, providing technology that helps quick-service restaurants achieve faster, more accurate, and more consistent service through automation.

How successful is Hi Auto’s AI order-taking platform currently?

The platform serves nearly 1,000 drive-thru locations with a 93 percent order completion rate and 96 percent accuracy, demonstrating reliable, scalable technology for QSRs.

What benefits does Hi Auto’s technology provide to restaurants?

It helps restaurants process orders faster and more accurately, reduces staff workload, improves customer satisfaction, and allows centralized control over voice scripts and upselling prompts while maintaining local flexibility.

When was this appointment announced?

The announcement was made on October 27, 2025.

Why is AI voice ordering becoming important for quick-service restaurants?

Drive-thrus account for more than 75 percent of all fast-food sales in the US, and the combination of labor shortages and customer demand for faster service has made AI adoption a key priority for major restaurant chains.

What is Crystal Deaderick’s leadership approach focused on?

Her approach is rooted in helping restaurants run smarter and improve both customer and employee experiences by aligning practical solutions with operational realities to drive measurable results that benefit franchise owners and their staff.

Where can I find more information about Hi Auto and Crystal Deaderick?

You can visit Hi Auto’s website for company information and Crystal Deaderick’s LinkedIn profile for her professional background.