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FAQ: Search Atlas' OTTO SEO Wins Best AI Search Software at Global Search Awards 2025

By NewsRamp Editorial Team

TL;DR

Search Atlas Group's OTTO SEO provides a competitive edge by fully automating SEO execution, surpassing tools like Semrush that only offer recommendations.

OTTO SEO automates complex SEO tasks through pixel or server-side installation, integrating with 20 CMS platforms and optimizing campaigns via machine learning.

OTTO SEO makes digital marketing more accessible by eliminating manual labor, allowing businesses of all sizes to improve their online visibility and growth.

OTTO SEO's conversational AI agent lets users deploy SEO changes through natural language, marking the beginning of the SEO Agentic Revolution.

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FAQ: Search Atlas' OTTO SEO Wins Best AI Search Software at Global Search Awards 2025

OTTO SEO is Search Atlas' automated SEO AI assistant that won Best AI Search Software at the Global Search Awards 2025, beating competitors like Semrush and Ahrefs.

OTTO SEO revolutionizes digital marketing by fully automating SEO execution, eliminating manual labor and deploying thousands of webpage optimizations with just a few clicks, whereas competitors like Semrush's AI Optimization only provide recommendations.

Businesses simply add the OTTO pixel to their website to automate complex SEO tasks that traditionally required hundreds of hours of manual work, with an intuitive interface that requires no technical expertise or extensive SEO knowledge.

OTTO SEO features include pixel-less server-side installation, universal CMS support across 20 different content management systems, OTTO PPC for combining organic and paid search strategies, and OTTO Agent for conversational AI deployment through natural language.

OTTO SEO was developed by Search Atlas under CEO Manick Bhan, who emphasizes that OTTO isn't just about automation but empowering marketers to focus on strategy while AI handles execution, fundamentally re-imagining SEO for the age of AI-driven search.

OTTO Agent is a conversational AI agent that allows users to communicate directly with OTTO to deploy changes through natural language, marking the beginning of 'the SEO Agentic Revolution' when it was revealed on September 26.

OTTO PPC builds complete, conversion-ready ad ecosystems by structuring campaigns, automating negative keyword management, and refining ad copy, bids, and targeting through continuous machine-learning optimization to maximize conversions and long-term ROAS efficiency.

Users like Alec Neumeyer of Secure Line Marketing report that OTTO has transformed SEO management, significantly speeding up workflows and scaling capabilities without increasing headcount, making operations faster and teams more effective.

OTTO SEO offers pixel-less, server-side installation that eliminates JavaScript dependencies by creating an API token in the Cloudflare account, enabling DNS permission, and validating and connecting it to OTTO for seamless implementation with permanent site changes.

Unlike traditional tools that require manual execution, OTTO SEO fully automates SEO tasks, provides universal CMS support, combines organic and paid search strategies, and offers conversational AI deployment, making advanced SEO accessible to businesses of all sizes without technical expertise.

Curated from NewMediaWire

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NewsRamp Editorial Team

NewsRamp Editorial Team

@newsramp

NewsRamp is a PR & Newswire Technology platform that enhances press release distribution by adapting content to align with how and where audiences consume information. Recognizing that most internet activity occurs outside of search, NewsRamp improves content discovery by programmatically curating press releases into multiple unique formats—news articles, blog posts, persona-based TLDRs, videos, audio, and Zero-Click content—and distributing this content through a network of news sites, blogs, forums, podcasts, video platforms, newsletters, and social media.