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FAQ: 2025 Digital Impact Awards for AI-Powered Banking Engagement
TL;DR
DeepTarget and Access Softek's Digital Impact Awards winners gained competitive advantage by using AI-driven digital campaigns to increase loan accounts and revenue growth.
DeepTarget's Digital Experience Platform uses AI and data insights to create personalized digital banking campaigns that drive measurable member engagement and account openings.
These award-winning initiatives help credit union members make confident financial decisions through tools like loan calculators, improving financial literacy and security.
Lebanon Federal Credit Union's interactive loan calculator generated 470 new loan accounts by helping members explore payment options for various financial products.
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The Digital Impact Awards honor credit unions that are redefining member engagement through intelligent, data-driven digital experiences, recognizing institutions that transform digital banking engagement into a driver of member growth, loyalty, and revenue.
The awards were organized by DeepTarget Inc., a financial technology company using AI and data insights, in partnership with Access Softek, an omnichannel digital banking provider.
Lebanon Federal Credit Union won the grand prize for their interactive loan calculator initiative, which helped members estimate monthly payments for various loans and generated 470 new loan account openings.
The awards were announced during the Access Softek Client Conference held in Jackson Hole, Wyoming earlier in October 2025.
The finalists used DeepTarget's Digital Experience Platform (DXP) within Access Softek's digital banking environment to implement their data-driven digital campaigns.
The four additional finalists were Crane Credit Union (High-Yield Checking 3.30 – Predictive Model), Levo Credit Union (Mortgage – Pre-Approved), Michigan School & Government Credit Union (2025 Spring – Lending Auto), and Rio Grande Credit Union (2025 Car Payment 2).
These initiatives empower members to make confident, informed financial decisions while generating measurable business impact through new account openings, demonstrating how intelligent digital engagement drives member growth and revenue.
DeepTarget powers the digital growth engine for community financial institutions, using data and AI to turn everyday digital interactions into measurable revenue opportunities through intelligent, personalized engagement across digital channels.
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