FAQ: 2025 Digital Impact Awards for AI-Powered Banking Engagement

What are the Digital Impact Awards?

The Digital Impact Awards honor credit unions that are redefining member engagement through intelligent, data-driven digital experiences, recognizing institutions that transform digital banking engagement into a driver of member growth, loyalty, and revenue.

Who organized the 2025 Digital Impact Awards?

The awards were organized by DeepTarget Inc., a financial technology company using AI and data insights, in partnership with Access Softek, an omnichannel digital banking provider.

Which credit union won the grand prize and what was their initiative?

Lebanon Federal Credit Union won the grand prize for their interactive loan calculator initiative, which helped members estimate monthly payments for various loans and generated 470 new loan account openings.

When and where were the awards announced?

The awards were announced during the Access Softek Client Conference held in Jackson Hole, Wyoming earlier in October 2025.

What technology platform did the winning credit unions use?

The finalists used DeepTarget’s Digital Experience Platform (DXP) within Access Softek’s digital banking environment to implement their data-driven digital campaigns.

What were the other finalist credit unions and their initiatives?

The four additional finalists were Crane Credit Union (High-Yield Checking 3.30 – Predictive Model), Levo Credit Union (Mortgage – Pre-Approved), Michigan School & Government Credit Union (2025 Spring – Lending Auto), and Rio Grande Credit Union (2025 Car Payment 2).

What benefits do these data-driven initiatives provide?

These initiatives empower members to make confident, informed financial decisions while generating measurable business impact through new account openings, demonstrating how intelligent digital engagement drives member growth and revenue.

What is DeepTarget’s role in digital banking?

DeepTarget powers the digital growth engine for community financial institutions, using data and AI to turn everyday digital interactions into measurable revenue opportunities through intelligent, personalized engagement across digital channels.