FAQ: Michael Scheumack's Role in Marketing and Innovation at IDIQ
Summary
This Q&A features Michael Scheumack discussing his dual role as Chief Marketing & Innovation Officer at IDIQ, highlighting how the company leverages creativity and technology to lead in identity theft protection and credit monitoring.
Who is Michael Scheumack and what is his background?
Michael Scheumack is a cybersecurity expert with over 20 years of experience in financial, credit, and identity theft protection industries who serves as Chief Marketing & Innovation Officer at IDIQ and is a veteran of the U.S. Coast Guard.
What is IDIQ and what does the company specialize in?
IDIQ is a company that operates in identity theft protection and credit monitoring through its flagship IdentityIQ® brand, focusing on protecting consumers’ identities and strengthening their financial lives.
How does Michael Scheumack’s career path lead to his combined marketing and innovation role?
His career has always focused on understanding people and technology, with marketing teaching him how to tell resonant stories and innovation showing him how to translate insights into solutions.
What excites Michael most about working at the intersection of marketing and innovation?
He is excited about merging creativity and technology to empower consumers to protect their identities and strengthen their financial lives.
How does innovation drive growth and differentiation for IDIQ in the credit monitoring and identity protection markets?
Innovation defines IDIQ as an industry leader by allowing them to quickly identify emerging threats and trends, investing in data intelligence and user experience to deliver smarter, faster, and more personalized tools than competitors.
How does Michael balance creativity with data in his marketing efforts?
Data reveals what motivates consumers while creativity transforms those insights into inspiring stories, with every campaign beginning with insight and ending with measurable results while remaining accountable to performance and ROI.
What does the innovation process look like inside IDIQ?
Innovation is fueled by collaboration across teams, with ideas shaped by data, creativity, and consumer insight, then tested and refined from concept to execution until solutions deliver real impact.
How does marketing contribute to the innovation process at IDIQ?
Marketing connects each stage of the innovation process by transforming insights into clear, compelling experiences that build trust, drive engagement, and keep IDIQ at the forefront of financial intelligence.
What are Michael Scheumack’s credentials as a subject matter expert?
He has served as a subject matter expert in national media interviews on identity theft crimes, sits on the Identity Theft Resource Center Alliance for Identity Resilience Advisory Board, and serves on the Cyber Center of Excellence Board of Directors.
Where can I learn more about Michael Scheumack and IDIQ?
You can connect with Michael Scheumack on LinkedIn and learn more about the company at IDIQ’s website.
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