FAQ: The Red Movement - Understanding the Global Consumer Justice Movement

What is The Red Movement?

The Red Movement is a global consumer justice movement inspired by Shadan Kapri’s book that urges consumers to use their purchasing power to support companies that prioritize people over profits rather than exploitation.

Who is Shadan Kapri?

Shadan Kapri is an international human rights attorney, bestselling author, and activist who founded The Red Movement and runs Kapri Law & Consulting, a law firm specializing in family law, civil rights, and international human rights in Washington State.

What is the main message of The Red Movement book?

The book’s message is that every purchase is a vote for justice or exploitation, challenging consumers to ask whether their purchases reflect their values and whether products were made by safeguarding human rights and the environment or by exploiting them.

How is this movement creating change?

The movement is creating change through collective consumer action, with millions of people transforming their spending habits and campaigns reshaping corporate behavior, such as the public pressure on Disney following its cancellation of The Jimmy Kimmel Show.

Why is this movement significant?

This movement is significant because it represents a global consumer justice movement never seen before in history, with people driving social change at an unprecedented rate by using their purchasing power to influence corporate behavior.

Where can I get The Red Movement book?

The international bestseller is available at https://www.amazon.com/Red-Movement-Environmental-Justice-Century/dp/1734644648

What is Kapri’s vision for this movement?

Kapri’s vision is to make conscious consumerism the global norm, with The Red Movement at the center, and to stop funding injustice with our wallets by redefining justice through daily purchasing choices.

How has the book been received globally?

The book has become an international bestseller with reviews from around the world, with readers sharing how it transformed their spending habits and one reviewer calling it ‘a rallying cry for justice if there ever was one.’

What kind of impact is this movement having on corporations?

Corporations are being forced to understand this new global landscape to survive, as collective consumer action influences even the most powerful brands and reshapes corporate behavior through public pressure campaigns.