FAQ: Massamagrell's 9th Cultural Week 'The Path of the Holy Grail' - Culture of Peace and Regenerative Innovation

What was the main purpose of the 9th Cultural Week ‘The Path of the Holy Grail’?

The event aimed to consolidate Massamagrell’s position as a major European cultural destination by uniting heritage, knowledge, spirituality, and local development while promoting a culture of peace and regenerative innovation through cultural activities.

When and where did this cultural week take place?

The 9th Cultural Week was held in Massamagrell, Valencia, Spain from October 20 to 24, 2025.

Who organized and collaborated in this cultural event?

The event was organized by the Cultural Association ‘The Path of the Holy Grail’ and the International Association ‘The Path of the Holy Grail’ Cultural Itinerary, with active collaboration from the Massamagrell City Council and its Local Authority.

What innovative tools were used to measure the event’s impact?

The event used the Local Impact Observatory and the REGENERA Tur-IA CUBE technological platform, coordinated by ARTCARE Consulting, to collect attendance indicators, citizen perception, and tangible results of the activities.

Why is the Path of the Holy Grail significant for European cultural recognition?

The Path of the Holy Grail is currently being certified by the Council of Europe as a European Cultural Route, placing Massamagrell and the Valencian Community on the continent’s cultural map alongside historical routes like the Way of St. James and the Viking Routes.

What types of activities were included in the cultural week program?

The program featured exhibitions, conferences, roundtables, dramatized tours, radio broadcasts, a Pilgrim’s Mass, and the immersive ‘The Library Path’ experience, covering topics like cultural diplomacy, signage, peace culture, and intercultural dialogue.

How does this event contribute to regenerative tourism?

Through the methodology applied by ARTCARE Consulting, Massamagrell becomes a living laboratory for regenerative experiences where the social, cultural, and environmental impact of cultural activities is measured to build a smart tourism model.

What was the theme of this year’s cultural week?

The theme was ‘Valencia, Jubilee City, The Path of the Holy Grail,’ focusing on heritage memory, citizen participation, and the spiritual and symbolic connection of the route.

Who were some of the key participants and speakers in the event?

Key participants included Dr. Ana Mafé García (president of the Association), Jesús Gimeno (secretary), representatives of the scientific committee, Dr. Fernando Molina Pons, Carmen de la Cagiga, and Mr. José Ribes Perea who officiated the Pilgrim’s Mass.

What makes this cultural event different from other cultural festivals?

This event stands out for its pioneering approach to measuring social, cultural, and environmental impact through technological platforms and its focus on institutional cooperation, participatory design, and shared governance to strengthen cultural routes.