FAQ: Think Business, Think Hong Kong Milan Event - Business Opportunities in Asia

What is the Think Business, Think Hong Kong event in Milan?

It’s the 13th edition of HKTDC’s mega promotion campaign being held at Palazzo Mezzanotte in Milan on November 27, 2025, marking the event’s return to Italy since 2014 to help Italian businesses explore Asian markets.

Why is this event significant for Italian businesses?

The event offers Italian companies opportunities to explore new growth markets like the Guangdong-Hong Kong-Macao Greater Bay Area and ASEAN regions, build partnerships, and foster collaboration across Asia amid the rapidly evolving global landscape.

Who are the key participants and speakers at the event?

The event brings together approximately 80 representatives from Hong Kong including government officials, business leaders, innovators, and entrepreneurs, with speakers including Prof Frederick Ma (HKTDC Chairman), Hans Michael Jebsen, Bernard Chan, Bonnie Chan, Claudio de Bedin, and Alex Zhavoronkov.

What are the main thematic sessions being offered?

There are four thematic sessions: Finance and Trade focusing on trade hubs and digital initiatives; Innovation and Technology covering AI and smart cities; Supply Chain Service highlighting corporate treasury centers; and Creative and Design promoting collaboration in fashion, art, and luxury sectors.

How strong are the existing business ties between Italy and Hong Kong?

Italy is Hong Kong’s fourth-largest trading partner in the EU with US$8.3 billion in trade in 2024, the third-largest EU investor in Hong Kong, and there are 200 Italian companies operating in Hong Kong as of 2024.

What specific Asian markets and opportunities will be highlighted?

The event will focus on opportunities in the Guangdong-Hong Kong-Macao Greater Bay Area, Association of Southeast Asian Nations (ASEAN), and the Northern Metropolis initiative in Hong Kong for Italian businesses seeking expansion.

When and where exactly is the event taking place?

The event is scheduled for November 27, 2025, at Palazzo Mezzanotte in Milan, Italy.

What types of collaboration opportunities will be discussed?

The event will cover partnership building across finance, trade, innovation, technology, supply chain services, and creative industries including fashion, design, and luxury sectors between Italian and Hong Kong businesses.