Internal Communications Leadership Gap FAQ

What is internal communications according to this content?

Internal communications is not just memos but the system that turns strategy into action, ensuring people move in the same direction rather than working hard on the wrong things.

Why is internal communications considered a leadership gap?

It’s a gap because leaders often focus on external communications while overlooking internal communications, which represents their biggest communications risk and isn’t properly budgeted for despite its critical importance.

What are the three main leaks that drain internal trust?

Strategic drift (too many changing priorities), change fatigue (inadequate follow-through on changes), and cultural silence (people not speaking up due to perceived risk or pointlessness).

How do high-performing organizations approach internal communications differently?

They design it like any other business system with clear owners, defined audiences, editorial calendars, feedback loops, alignment at the top before communicating, and measurement of opens, attendance, sentiment, questions, and actions taken.

What three questions should employees be able to answer from any important announcement?

What is changing? Why it matters? What you want me to do next? Missing any of these creates confusion and side quests.

How can leaders make strategy more legible to employees?

By creating a narrative in plain language that explains where the company is, where it’s going, what it will stop doing, what it will fund, and how success will be measured, avoiding complex jargon that requires multiple slides to define.

Why does cadence beat charisma in internal communications?

Predictable rhythms like monthly leadership notes, quarterly all-hands with real Q&A, and manager toolkits build trust more effectively than charismatic but inconsistent communication, as people trust rhythms they can set their watch by.

How should different communication channels be used effectively?

Email for details, video for tone, live sessions for questions, chat for quick turns and clarifications, and intranets as the single source of truth to avoid conflicting versions that turn adults into archaeologists.

What is the relationship between information and communication?

Information is not communication - while companies are drowning in information through various channels, communication creates meaning by answering the three key questions that help employees understand and act on the information.

Who should readers contact for more information about internal communications?

Readers can contact Trizcom, the internal communications agency referenced in the content.