FAQ: LALICIOUS's Multi-Year Holiday Collections Campaign (2025–2028) and Carla Restaino's Appointment
Summary
LALICIOUS has appointed Carla Restaino as Social Media Manager to lead their multi-year Holiday Collections campaign from 2025 to 2028, which represents one of the brand's most ambitious digital initiatives to unify e-commerce, production, and wholesale efforts during their peak business season.
What is the main announcement in this press release?
LALICIOUS has appointed Carla Restaino as Social Media Manager to lead their multi-year Holiday Collections campaign spanning 2025–2028, marking one of the brand’s most ambitious digital campaigns to date.
Why is this appointment and campaign significant for LALICIOUS?
This initiative is strategically important because over half of LALICIOUS’s business volume occurs during the holiday season, and the campaign will unify e-commerce, production, and wholesale efforts under a cohesive content-driven roadmap.
What is Carla Restaino’s background and role in this campaign?
Carla Restaino is a digital content creator known for crafting high-performing social storytelling and data-led campaign ecosystems, and she will lead social vision and execution across Instagram and TikTok while integrating PR activations, influencer collaborations, and Meta partnerships.
What are the three phases of the Holiday Collections campaign?
• Year 1 (2025–2026): Holiday 2025 launches with PR mailers, influencer seeding, synchronized e-commerce drops, and Meta conversion campaigns. • Year 2 (2026–2027): Expands to include creator-led livestreams, pre-sale windows, holiday gift guides, and PDP video modules. • Year 3 (2027–2028): Features exclusive collaborations, omnichannel storytelling, and user-generated content contests.
What platforms and channels will be used in this campaign?
The campaign will focus on Instagram and TikTok, integrating PR activations, influencer collaborations, and full-funnel Meta partnerships to drive engagement and conversions.
Who is the founder and CEO of LALICIOUS and what did they say about this appointment?
Jessica Kernochan is the Founder and CEO of LALICIOUS, and she stated that Carla Restaino brings ‘a dynamic blend of creativity, strategic discipline, and insight into how brands connect emotionally through digital channels.’
What makes LALICIOUS a notable brand in the beauty and wellness sector?
LALICIOUS is an award-winning luxury body care brand celebrated for its natural ingredients, elevated sensory experiences, rich whipped textures, addictive scents, sustainable practices, and features in publications like NewBeauty, Lady Clever, and Brit + Co.
Where can people find more information about LALICIOUS or contact the company?
For more information, visit https://www.lalicious.com/ or contact Jessica Kernochan, Founder & CEO, at [email protected].
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