FAQ: 17th Hong Kong International Wine & Spirits Fair 2025
Summary
The 17th Hong Kong International Wine & Spirits Fair opens next month, featuring over 620 exhibitors from 21 countries and regions showcasing diverse alcoholic beverages. The event highlights Hong Kong's role as a wine and spirits trade hub with the debut of a World of Spirits zone and increased participation from Chinese baijiu brands following the reduction in liquor duty.
What is the Hong Kong International Wine & Spirits Fair and when is it happening?
The 17th Hong Kong International Wine & Spirits Fair is organized by the Hong Kong Trade Development Council and will be held on November 6-8, 2025 at the Hong Kong Convention and Exhibition Centre.
Who is organizing this event and what is its scale?
The event is organized by the Hong Kong Trade Development Council (HKTDC) and features over 620 exhibitors from 21 countries and regions showcasing alcoholic, low-alcohol and non-alcoholic beverages.
What new feature is being introduced at this year’s fair?
This year introduces the inaugural ‘World of Spirits’ zone featuring spirits from 13 countries and regions, including Chinese baijiu, brandy, gin, rum, tequila, vodka and whisky.
Why is this event significant for Hong Kong’s position in the wine and spirits industry?
The event strengthens Hong Kong’s role as an international wine and spirits trade hub, leveraging opportunities from the recent reduction in liquor duty and showcasing the city’s ability to help international brands go global and tap into new markets.
What types of beverages will be showcased at the fair?
The fair will showcase beer, brandy, Chinese baijiu, Japanese sake, whisky, wine, vodka, and other alcoholic, low-alcohol and non-alcoholic beverages from around the world.
Which major Chinese baijiu brands are participating in the event?
Six of the ‘Top 10 Chinese Baijiu Brands’ are participating, including Kweichow Moutai, Jiangsu Yanghe, Wuliangye, Luzhou Laojiao, Jiannanchun, and Langjiu from Sichuan.
What special activities will be available for attendees?
The fair will host blind tasting sessions led by three experts who will select their favorite wines and spirits, along with approximately 20 other activities to promote diverse development of the spirits market.
How does the reduction in liquor duty impact this event?
The reduction of duty on high-end liquor has had a positive impact on the industry and encouraged diversified development in the spirits market, making Hong Kong an even stronger international trade platform for spirits brands.
What countries are represented by international exhibitors?
International exhibitors include Argentina, Australia, Belarus, Brazil, Chile, Czechia, France, Germany, India, Ireland, Israel, Italy, Japan, Portugal, Russia, South Korea, Spain and the United States.
What opportunities does this fair provide for homegrown brands?
The fair offers a platform for Hong Kong and other homegrown brands to showcase their creativity and strength while exploring and seizing international market expansion opportunities.
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