FAQ: Enchilada's Restaurant 'Mustache Tex-Mex Takeover' Campaign
Summary
Enchilada's Restaurant in Dallas has launched the 'Mustache Tex-Mex Takeover' campaign featuring playful mustache visuals and the slogan 'I'm Feeling Tex-Mexy' to celebrate its community and connect tradition with modern social storytelling. The campaign includes a new VIP Rewards Program offering $10 off and exclusive perks while aiming to enroll 5,000 members within a year.
What is the ‘Mustache Tex-Mex Takeover’ campaign about?
It’s a creative marketing campaign by Enchilada’s Restaurant featuring humorous, hand-drawn black mustaches on guests of all ages with the slogan ‘I’m Feeling Tex-Mexy,’ designed to celebrate loyal customers and showcase the restaurant’s humor and community spirit.
Why did Enchilada’s launch this campaign?
The campaign honors Enchilada’s role as Dallas’ friendly neighborhood Tex-Mex host, connecting decades of tradition with today’s social storytelling culture while reflecting the joy and personality that guests bring to the restaurant.
How is the campaign being promoted?
The playful visuals appear across social media, in-store displays, table tents, and email marketing, supported by local influencer collaborations, office catering promotions, and mustache-themed social media Reels.
Who is involved in this campaign?
Enchilada’s owner Tony Waldrop is leading the initiative, and the campaign features guests of all ages including bikers, brunch families, office workers, and kids, making everyone part of the fun.
When is the campaign taking place?
The campaign is rolling out across Dallas this fall (starting October 2025) and will continue with the goal of enrolling 5,000 VIP members within 12 months.
Where is this campaign happening?
The campaign is focused on Dallas, Texas, where Enchilada’s Restaurant has been a Greenville Avenue landmark since 1979.
What is the VIP Rewards Program and what benefits does it offer?
The VIP Rewards Program offers guests $10 off their next visit, plus access to exclusive specials, birthday perks, and members-only events with the slogan ‘Get a Mustache of Your Own!’
How can I get more information about Enchilada’s or this campaign?
Visit www.enchiladasdallas.com or follow @EnchiladasTx on Facebook or @enchiladastx on Instagram for more details.
What makes Enchilada’s Restaurant unique in Dallas?
Since 1979, Enchilada’s has served authentic Tex-Mex comfort food and legendary margaritas, known as a true neighborhood gathering place for its hospitality, festive atmosphere, and commitment to the community.
This story is based on an article that was registered on the blockchain. The original source content used for this article is located at 24-7 Press Release
Article Control ID: 256072