FAQ: Mitch Gould's National Campaigns for Retail Velocity
Summary
Mitch Gould and InHealth Media have launched national media campaigns designed to bridge the gap between retail placement and consumer sell-through. These campaigns use compelling media, press releases, and national TV tagging to drive consumer awareness and retail velocity for brands.
What is the main purpose of the new campaigns launched by Mitch Gould and InHealth Media?
The campaigns are designed to bridge the gap between retail placement and consumer sell-through by creating compelling media, press releases, and ad campaigns that drive consumer awareness and retail velocity.
How do these campaigns help products move off retail shelves?
Through strategic TV tagging campaigns that link brands directly to leading retailers like Amazon.com, Walmart, CVS, and GNC, ensuring every impression drives visibility and conversion, supported by digital integration and emotional brand storytelling.
What is Mitch Gould’s Evolution of Distribution model?
It’s a turnkey system Gould has provided for over two decades that gives international and domestic brands a complete path to U.S. market success, from importation and retail placement through NPI to full-scale marketing execution through IHM.
Which major retailers are involved in these TV tagging campaigns?
The campaigns link brands to leading retailers including Amazon.com, Walmart, CVS, GNC, and other major accounts.
What experience does Mitch Gould bring to helping emerging brands?
Long before Amazon became a retail powerhouse, Gould played a pivotal role in expanding its health, wellness, and sports nutrition categories, and he has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.
What types of brands has InHealth Media worked with previously?
IHM has managed high-impact media launches for legendary names such as Hulk Hogan, Ronnie Coleman (8-time Mr. Olympia), and Wayne Gretzky, helping brands break through crowded markets.
What services does InHealth Media provide?
IHM is a full-service marketing and communications agency that helps brands amplify their presence through public relations, advertising, digital marketing, and national TV tagging campaigns.
What is the relationship between Nutritional Products International (NPI) and InHealth Media (IHM)?
NPI and IHM are sister companies that work together to provide a seamless platform - NPI handles importation and retail placement, while IHM provides full-scale marketing execution to drive retail velocity.
When was this campaign announcement made?
The announcement was made on Thursday, October 16, 2025, at 7:00 AM US/Eastern time.
Where can I find more information about Nutritional Products International and InHealth Media?
You can visit Nutritional Products International and InHealth Media for more information about their services and capabilities.
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