FAQ: Canadian Club's Official Partnership with Soccer Canada and Canadian Premier League

What is the main announcement in this content?

Canadian Club has become the official partner of both Soccer Canada and the Canadian Premier League in a three-year partnership that runs until 2027.

Why is Canadian Club partnering with soccer organizations in Canada?

Canadian Club aims to support the growing soccer community, celebrate Canadian pride and identity, and connect with fans across the country through shared values of resilience and national spirit.

How long will this partnership last?

This is a three-year partnership that will continue until 2027.

What specific roles will Canadian Club play in this partnership?

Canadian Club will serve as the exclusive partner for whiskey and ready-to-drink beverages, create immersive content and marketing activations, and provide stadium branding, fan tasting events, and exclusive pouring rights at major Soccer Canada events.

Where will Canadian Club’s presence be visible to soccer fans?

Fans will see Canadian Club at Soccer Canada home matches with LED signage around stadiums, marketing activations on-site, and across Canadian Premier League stadiums from Halifax to Vancouver Island.

Who are the key organizations and individuals involved in this partnership?

The partnership involves Canadian Club (represented by Deepti Gurkar, Senior Director of National Marketing and Canadian International Brands at Suntory Global Spirits), Soccer Canada (represented by Dominic Martin, Marketing Director), and the Canadian Premier League.

What benefits will soccer fans experience from this partnership?

Fans will enjoy enhanced stadium experiences through brand activations, tasting opportunities at select events, immersive digital content, and closer connection to the energy and emotion of Canadian soccer.

When was this partnership announced and when does it take effect?

The partnership was announced on October 16, 2025, and is effective immediately as Canadian soccer prepares for significant events in the coming year.

How does this partnership align with Canadian Club’s brand identity?

This partnership reflects Canadian Club’s long-standing tradition of celebrating Canadian pride, resilience, and community gathering, extending these values into the soccer world where similar national pride is expressed.