FAQ: Canadian Club's Partnership with Canada Soccer and Canadian Premier League
Summary
Canadian Club has become an Official Partner of Canada Soccer and the Canadian Premier League in a three-year partnership. This collaboration aims to unite soccer fans across Canada and support the sport's growing momentum through various activations and experiences.
What is the main announcement in this content?
Canadian Club has signed on as an Official Partner of both Canada Soccer and the Canadian Premier League in a three-year partnership agreement.
How long will this partnership last?
The partnership will run through 2027, making it a three-year agreement.
What role will Canadian Club play in this partnership?
Canadian Club will serve as the exclusive whisky and whisky-based RTD beverage partner of both Canada Soccer and the Canadian Premier League.
Why is Canadian Club partnering with Canadian soccer organizations?
Canadian Club aims to support something bigger than itself, unite fans from coast to coast, and champion the sport’s momentum during a time of unprecedented growth in Canadian soccer.
What specific activations will Canadian Club have at Canada Soccer events?
Canadian Club will have branded LED signage around stadiums, on-site activations, sampling opportunities at select fanfests and VIP events, and pouring rights at marquee Canada Soccer events.
How will Canadian Club be involved with the Canadian Premier League?
The brand will have visible presence in stadiums from Halifax to Vancouver Island through signage, matchday sampling, pre-game gatherings, and special touches in select VIP suites at events like the CPL Final and CPL Awards.
Who are the key representatives quoted in the announcement?
Deepti Gurkar, Senior Director of National Marketing and Global Canadian Brands at Suntory Global Spirits, and Dominic Martin, Canada Soccer Director of Marketing, are both quoted supporting the partnership.
What makes this partnership significant for Canadian soccer?
This partnership comes at a monumental moment for Canadian soccer as the sport experiences unprecedented growth and the country prepares to take centre stage on home turf next year.
How will fans experience Canadian Club’s involvement in Canadian soccer?
Fans will see Canadian Club at National Team home matches, CPL stadiums across the country, and through various activations, sampling opportunities, and special events that bring supporters closer to the energy of Canadian soccer.
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