FAQ: Matt Swann's Appointment as Chief Digital Officer and House of Doge & Brag House Merger

What is the main announcement in this content?

House of Doge and Brag House Holdings have appointed Matt Swann as Chief Digital Officer following their pending merger, positioning him to drive digital transformation across payments, tokenization, and fan ownership initiatives for the combined company.

Who is Matt Swann and what experience does he bring?

Matt Swann is a globally recognized technology leader with executive experience at Amazon, Booking.com, StubHub, and Nubank, serving as CTO, Board Member, and Technical Advisor to dynamic technology companies, with deep expertise in fintech, e-commerce, and blockchain innovation.

What is House of Doge’s relationship to Dogecoin?

House of Doge is the official corporate arm of the Dogecoin Foundation and serves as the institutional entity building scalable infrastructure for the Dogecoin ecosystem.

Why is this appointment significant for Dogecoin?

This marks Dogecoin’s transition from a community-powered movement into an institutionally integrated ecosystem supporting payment processing, tokenization, licensing, and yield-driven products at scale.

What are the key areas Matt Swann will focus on as CDO?

He will focus on payments infrastructure and crypto exchange integration, sports and entertainment fan ownership models, and real-world asset tokenization to expand Dogecoin’s utility beyond traditional finance.

What is the status of the merger between House of Doge and Brag House?

The merger is described as pending and will be completed following the announcement, with Matt Swann expected to play a pivotal role in the combined company after the merger is finalized.

What other board positions does Matt Swann currently hold?

He serves on the Board of Thredd Payments where he chairs the Technology Committee, and on the Board of Heritage Distilling Holding Company where he leads the Cryptocurrency Committee in partnership with Story Foundation.

What is the vision for Dogecoin’s future according to this announcement?

The vision is to build a scalable and institutionally integrated Dogecoin ecosystem that provides community utility at institutional scale, tokenization of real markets, and practical use cases for both consumers and institutions.

How does this appointment align with House of Doge’s mission?

Matt Swann’s experience at the intersection of fintech, payments, and crypto innovation directly aligns with House of Doge’s mission to build scalable digital infrastructure and expand Dogecoin’s utility across global financial and consumer networks.

What does Matt Swann mean by ‘Builders of the Dogecoin Economy’?

He emphasizes focusing on community utility at institutional scale, tokenization that unlocks real markets, keeping real-world assets in motion, and providing usable models of cultural finance that give people coins they can use and institutions the rails they need.