FAQ: Mitch Gould's Evolution of Distribution Model for Global Health Brands

What is the “Evolution of Distribution” model?

The Evolution of Distribution is a turnkey, one-stop platform developed by Mitch Gould that seamlessly integrates importation, distribution, compliance, and marketing services for international health and wellness brands entering the U.S. market.

Who is Mitch Gould and what is his role?

Mitch Gould is the founder and CEO of Nutritional Products International (NPI) and has over three decades of experience in retail distribution, having represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

What specific services does NPI provide to international brands?

NPI provides a comprehensive all-in-one platform that handles importation, distribution, compliance, retail strategy, buyer outreach, and marketing support through their sister company InHealth Media, covering every stage from concept to retail shelf.

How does this model benefit international health and wellness brands?

The model eliminates costly fragmentation across logistics, regulatory, and promotional functions, providing faster market access, measurable ROI, and long-term brand traction without the overhead of building an internal U.S. infrastructure.

What is InHealth Media and how does it support NPI’s services?

InHealth Media (IHM) is NPI’s sister company that provides comprehensive marketing support including social, digital, and television marketing, with team members having over 30 years of combined experience in health, skin care, fitness and nutrition brands.

Which major retailers has this ecosystem helped brands reach?

Gould’s ecosystem has helped numerous brands land placement on Amazon, Walmart.com, and other major retailers while optimizing visibility and consumer engagement.

What challenges does this model solve for international brands?

The model bridges gaps from importation to retail placement, allowing manufacturers to focus on product innovation while NPI handles execution, solving the enormous challenges international brands face breaking into the competitive U.S. market.

How long has this distribution approach been developed and refined?

Mitch Gould has been refining this distribution approach for more than three decades to meet the ever-changing demands of global commerce and the U.S. retail market.

Where can I find more information about Nutritional Products International?

For more information, visit www.nutricompany.com.