Milk's Got Game Online Store: Supporting Food Banks Through Limited-Time Merchandise

What is the Milk’s Got Game online store?

It’s a limited-time online store launched by The Dairy Alliance that sells Milk’s Got Game merchandise, with all net proceeds supporting food banks across the Southeast region.

Who is behind this initiative?

The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, is organizing this campaign, with CEO Farrah Newberry leading the effort.

What types of merchandise are available?

The online shop offers t-shirts, hats, sweatshirts, and vests featuring Milk’s Got Game branding.

How long will the online store be open?

The merchandise is available through October 20, 2025, making this a limited-time offering.

Where does the money from purchases go?

All net proceeds from merchandise sales directly benefit food banks across the Southeast region, providing nutritious meals for families in need.

What is the purpose of the Milk’s Got Game campaign?

The campaign highlights collegiate athletes and their mothers who have supported them, showing how real dairy milk fuels strength, recovery, and everyday performance.

Which states are included in this initiative?

The Dairy Alliance focuses on eight Southeastern states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.

Where can I shop for the merchandise?

Fans can shop the full collection at shuma.chipply.com/dairyalliance/store.aspx.

How can I learn more about The Dairy Alliance?

For more information, visit https://thedairyalliance.com or follow them on Facebook or Instagram @TheDairyAlliance.

What are the benefits of purchasing from this store?

Purchases provide nutritious meals for families through food banks while reinforcing Milk’s Got Game’s focus on strength, recovery, and wellness on and off the field.