FAQ: Mitch Gould's Success with Costco and the Evolution of Distribution Platform

What is the main focus of this article about Mitch Gould and NPI?

The article highlights Mitch Gould’s success in building multi-million-dollar retail partnerships, particularly seven-figure deals with Costco, and his Evolution of Distribution platform that streamlines product launches into the U.S. market.

Why is Mitch Gould’s success with Costco significant?

Costco is the third-largest retailer in the United States with over 900 warehouses globally and 2024 net sales topping $250 billion, making these partnerships highly valuable for brand expansion.

How did Gould achieve success with Costco’s business model?

Gould credits his success to understanding Costco’s distinct model of delivering value packs of well-known brands at highly competitive prices, which resonates with American households seeking trusted brands in bulk.

What is the Evolution of Distribution platform?

It’s a turnkey system designed by Gould to help brands navigate every aspect of U.S. market entry, including regulatory compliance, logistics, marketing, PR, and sales execution.

Which other major retailers has Mitch Gould worked with?

Throughout his career, Gould has built strong relationships with Walmart, Home Depot, Lowe’s, Walgreens, CVS, and Rite Aid.

How does NPI help brands succeed in the U.S. market?

NPI provides a complete infrastructure that removes guesswork by managing all facets of the process, allowing clients to focus on creating great products while NPI handles market entry complexities.

What role does InHealth Media play in this process?

As NPI’s sister company, InHealth Media provides additional expertise with team members having over 30 years of combined experience in health, skin care, fitness and nutrition brands.

What types of brands and celebrities has NPI represented?

NPI has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

How has retailer engagement evolved in Gould’s career?

While initial deals often came through in-person meetings, today much of the retailer engagement happens through major industry events and curated buyer showcases.

Where is Nutritional Products International based?

The company is based in Boca Raton, Florida, as indicated in the article’s dateline.