FAQ: HKTDC's New Executive Director Sophia Chong and Leadership Changes

Who is the new Executive Director of HKTDC and when did they take up the position?

Sophia Chong assumed the role of Executive Director of HKTDC on October 1, 2025.

What are Sophia Chong’s main priorities as the new Executive Director?

She aims to enhance HKTDC’s services by leveraging Hong Kong’s unique strengths as a ‘superconnector’ and ‘super value-adder,’ supporting businesses in boosting competitiveness, exploring new markets, and attracting more enterprises to use Hong Kong as an international expansion platform.

Who else was appointed to a new leadership position and what is their role?

Jenny Koo took over as Deputy Executive Director on the same day, overseeing international exhibitions and related services, and digital business.

What experience does Jenny Koo bring to her new role as Deputy Executive Director?

Jenny Koo previously served as Assistant Executive Director overseeing exhibitions and digital business, and before that as Director of Exhibition Market Development where she successfully transitioned physical exhibitions to virtual platforms in 2020, and as Director of Digital Business leading HKTDC’s digitalisation strategies.

Why are these leadership changes significant for Hong Kong businesses?

These appointments strengthen HKTDC’s ability to help Hong Kong businesses seize opportunities amid global uncertainty, boost competitiveness, explore new markets, and solidify Hong Kong’s position as an international business hub.

What is HKTDC’s mission and how does it support businesses?

HKTDC is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade by organising international exhibitions, conferences and business missions, providing market insights and product information, and creating business opportunities particularly for SMEs.

How can media representatives get more information about these appointments?

Media enquiries should be directed to the HKTDC’s Communications & Public Affairs Department, specifically Sunny Ng at tel: (852) 2584 4357 or email: [email protected]

What global presence does HKTDC maintain to support international trade?

HKTDC has over 50 offices globally, including 13 in Chinese Mainland, to promote Hong Kong as a two-way global investment and business hub.