Milk's Got Game Campaign: Fueling SEC Athletes with Dairy Milk

What is the Milk’s Got Game campaign about?

The Milk’s Got Game campaign spotlights how real dairy milk fuels strength, recovery, and peak performance for athletes, while celebrating the mothers who support them.

Who is involved in this campaign?

The campaign features South Carolina SEC athletes TJ Moore and Nyck Harbor, their mothers Alexandra Moore and Saundra Harbor, The Dairy Alliance (funded by Southeast dairy farm families), and dairy farmer Emily Waggoner.

What organization is behind the Milk’s Got Game campaign?

The campaign is led by The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast that promotes dairy foods and knowledge about the dairy industry.

What are the nutritional benefits of dairy milk mentioned in the campaign?

Real dairy milk delivers 8 grams of high-quality protein per serving to support strength, recovery, and energy, helping athletes recover, stay strong, and perform at their best.

How do the athletes use dairy milk in their routines?

TJ Moore and Nyck Harbor fuel their training routines with real dairy milk, using it for daily nutrition, practice fuel, and post-practice recovery to maintain strength and recover faster.

What role do mothers play in this campaign?

Mothers are highlighted as the supportive figures who ensure athletes have what they need to succeed, including incorporating real dairy milk into their daily routines from breakfast to recovery.

Where is The Dairy Alliance active?

The Dairy Alliance operates in eight Southeastern states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.

How can I learn more about The Dairy Alliance?

For more information, visit https://thedairyalliance.com or follow them on Facebook or Instagram @TheDairyAlliance.

What is the main message about dairy milk’s role in athletic performance?

Real dairy milk serves as the natural sports drink that helps athletes recover, stay strong, and perform at their best both on and off the field, delivering the power needed for active lifestyles.