FAQ: Intellum and CreatorUp Partnership for Video Learning Content
Summary
Intellum has partnered with CreatorUp to integrate scalable, high-quality video content into enterprise learning programs through a studio-as-a-service model. This collaboration enables organizations to enhance learner engagement, retention, and business outcomes with professionally produced video assets directly embedded in learning paths.
What is the main purpose of the Intellum and CreatorUp partnership?
The partnership aims to integrate scalable, high-quality video content into enterprise learning programs, allowing organizations to embed impactful video and media assets directly into their learning paths to accelerate engagement, clarity, and learner retention.
Why is this partnership significant for corporate learning?
This collaboration makes studio-quality video content accessible at scale, bringing learning stories to life and making them more memorable while driving measurable business results through enhanced learner engagement and retention.
How does CreatorUp enable organizations to produce video content?
CreatorUp provides studio-grade video content affordably using a network of trained creators, subject-matter experts, and a generative AI-powered platform, offering animation, live-action, interactive media, livestreaming, and turn-key video production services.
Who are the key companies and leaders involved in this partnership?
Intellum (an AI-first learning platform) and CreatorUp (a global video content studio) are partnering, with Dan Hynes (SVP of Partnerships at Intellum) and Michael Tringe (Co-Founder and CEO of CreatorUp) representing their respective organizations.
How will organizations using Intellum access CreatorUp’s video services?
Organizations will be able to order video content from CreatorUp directly through integrated workflows, embed video assets in learning paths, and track completion, impact, and engagement—all within Intellum’s unified system.
What types of video content and services does CreatorUp provide?
CreatorUp offers animation, live-action, interactive media, livestreaming, turn-key video production, and operates The CreatorUp Store with over 900 content solutions, supported by a global network of 10,000+ creators and a universal generative AI platform.
What are the main benefits for organizations using this integrated solution?
The integration delivers efficiencies in production, consistent content quality, deep alignment between content and learning outcomes, and the ability to track completion, impact, and engagement within a unified system.
When was this partnership announced and when does it take effect?
The partnership was announced on Wednesday, October 1, 2025, and is available immediately for organizations using the Intellum platform to integrate CreatorUp’s video content services.
What makes Intellum’s learning platform unique in this context?
Intellum is an AI-first learning platform designed to drive business outcomes through scalable education for customers, partners, and employees, offering a captivating learner experience, effortless administration, and unmatched data insights.
Where can I find more information about Intellum and CreatorUp?
You can learn more about Intellum at www.intellum.com and about CreatorUp at creatorup.com.
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