FAQ: #EmployersThinkPink Initiative - Corporate Breast Cancer Awareness Program

What is the #EmployersThinkPink initiative?

The #EmployersThinkPink initiative is a corporate responsibility program launched by Davis, Saperstein & Salomon, P.C. that encourages employers to provide paid time off for employees who need or want mammograms to support early breast cancer detection.

Why was this initiative created?

The initiative was inspired by longtime employee Annette’s battle with stage 2B Triple Negative Breast Cancer, which began in 2009, to honor her resilience and prevent others from facing similar challenges by promoting early detection.

Who launched the #EmployersThinkPink initiative?

The initiative was created by Partner Garry Salomon of the personal injury law firm Davis, Saperstein & Salomon, P.C., which has offices throughout New Jersey and New York.

When does this initiative take place?

The initiative was launched in recognition of Breast Cancer Awareness Month, which occurs annually in October, though the content specifically mentions October 01, 2025 as the announcement date.

How does the #EmployersThinkPink initiative work?

The initiative encourages employers to provide paid time off specifically for employees to get mammograms, making it easier for staff to prioritize their health through regular cancer screenings.

What is the significance of early detection in breast cancer?

Early detection is crucial because, as demonstrated by Annette’s experience, detecting cancer at an earlier stage makes it more treatable and can prevent the need for more rigorous treatments later.

How can other employers get involved?

Employers can join the movement by visiting www.employersthinkpink.com to sign up and commit to providing paid time off for employee mammograms.

What are the benefits for companies that participate?

Participating companies can play a meaningful role in saving lives, supporting employee health and wellbeing, and fostering healthier workplace environments through this corporate responsibility initiative.

What happened to Annette, the employee who inspired this initiative?

Annette was diagnosed with stage 2B Triple Negative Breast Cancer in 2009, underwent rigorous treatment at Hackensack Medical Center’s Betty Torricelli Institute for Care, achieved remission, and has been cancer-free since her recovery.

What type of organization is Davis, Saperstein & Salomon, P.C.?

They are a nationally recognized personal injury law firm founded in 1981 that specializes in accident and product liability cases, including car accidents, workers’ compensation, and construction accident claims throughout New Jersey and New York.