FAQ: Huddle House New Loyalty Program - Huddle Rewards

What is the new Huddle House loyalty program?

Huddle Rewards is a new loyalty program that allows members to earn points for enjoying Huddle House meals, gain access to exclusive offers, and receive special rewards through a tiered benefits system.

How do I sign up for Huddle Rewards?

You can sign up via the Huddle House website, in-store, or by scanning a QR code - no app download is required to access the program benefits.

What are the key benefits of joining Huddle Rewards?

Benefits include welcome rewards for new members, birthday desserts, tiered levels (MVP and All Star) with monthly rewards like free waffles, bonus points, special event invitations, and rewards redeemable both in-store and online.

Who is behind the technology powering this new loyalty program?

The program is powered by Thanx, a digital experience platform, as mentioned by Zach Goldstein, CEO of Thanx, in the announcement.

When was the Huddle Rewards program launched?

The program was announced on September 02, 2025, as indicated in the press release content.

Where can I use my Huddle Rewards points?

Rewards are redeemable both in-store at Huddle House locations and online through their digital platform.

What makes this loyalty program different from previous offerings?

The new program features upgraded technology, more personalized experiences, tiered benefits with MVP and All Star levels, and additional future opportunities like bonus points, secret menus, and sampling events.

Who should I contact for more information about Huddle House or the loyalty program?

For more information, visit HuddleHouse.com or follow them on social media @HuddleHouse.