FAQ: NFL PLAY 60 and Kids Heart Challenge Partnership for Student Health

What is the main purpose of the NFL PLAY 60 and Kids Heart Challenge partnership?

The partnership aims to inspire students to get physically active for at least 60 minutes daily through fun, engaging programs that combine physical activity with mental wellness support, helping kids move more and stress less.

Which organizations are involved in this initiative?

The American Heart Association and the National Football League (NFL), including all 32 NFL clubs, are collaborating on this expanded initiative.

How long have the American Heart Association and NFL been working together?

They have been teaming up since 2006, making this the 19th season of their collaboration through the NFL PLAY 60 program.

What are the key benefits for students participating in these programs?

Students who are active learn better, focus more, think more clearly, react to stress more calmly, and perform and behave better in the classroom according to evidence-based guidance.

What is new in this year’s program?

New this year is the NFL PLAY 60 Family Challenge, which encourages families to get active together at home with creative ways to move more and sit less.

How many families do these programs reach annually?

The Kids Heart Challenge and American Heart Challenge programs reach over 10 million families annually.

What specific health skill will students learn through the Kids Heart Challenge?

Students and their families will learn Hands-Only CPR to support the chain of survival in their communities, with an introduction video by Damar Hamlin, cardiac arrest survivor and Nation of Lifesavers National Ambassador.

When does this expanded initiative take effect?

The initiative launches during the back-to-school season, as mentioned in the September 02, 2025 announcement.

Why is developing healthy habits in children important according to this program?

Developing healthy habits and reducing sedentary behaviors in kids is key to immediate and long-term health benefits, aligning with the vision of building a world of longer, healthier lives.