FAQ: Bluebox Smart Ice and Water's Partnership with Trevelino/Keller and Ice-as-a-Service Model

What is the main announcement in this content?

Trevelino/Keller has been selected by Bluebox Smart Ice and Water to handle their strategic communications and marketing as they launch the packaged ice industry’s first Ice-as-a-Service enterprise model.

What services will Trevelino/Keller provide for Bluebox?

Trevelino/Keller will develop and execute a strategic launch plan, secure media coverage, provide growth marketing support for lead generation, and manage Bluebox’s social media channels with engaging content.

Why is Bluebox considered an industry disruptor?

Bluebox disrupts the traditional ice system by eliminating costly inefficiencies like late deliveries, damaged products, theft, and bulky freezers through its Ice-as-a-Service approach that removes upfront costs and equipment purchases.

How does the Ice-as-a-Service model benefit retailers?

Retailers earn revenue each time a customer buys ice or water without managing inventory, while Bluebox handles delivery, installation, servicing, and maximizes the retailer’s footprint by eliminating bulky freezers.

Who are the key executives mentioned in this partnership?

Ben Gaskill, CEO of Bluebox Smart Ice and Water, and Dean Trevelino, co-CEO of Trevelino/Keller, are the key executives driving this partnership and the industry transformation.

What experience does Trevelino/Keller bring to this partnership?

Trevelino/Keller has experience launching disruptive brands like Carvana in 2012 and is a nationally ranked integrated PR, marketing, and creative agency with expertise in multiple industry segments including technology and retail.

What technology does Bluebox use for its vending solution?

Bluebox uses patented, single-moving-part dispensing technology called VersaVend™ that modernizes the end-to-end ice and water fulfillment ecosystem for convenience stores and grocery stores.

Where can I find more information about Trevelino/Keller?

More information about Trevelino/Keller can be found at their website www.trevelinokeller.com, where they detail their integrated PR, marketing, and creative services.

What industries does Trevelino/Keller specialize in serving?

Trevelino/Keller has national rankings in 12 industry segments including technology, healthcare, financial services, transportation, manufacturing, energy, and franchising, with particular B2B depth in these vertical markets.