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FAQ: Nutritional Products International's Four-Generation Retail Legacy and Distribution Platform

FaqStaq News - Just the FAQs August 27, 2025
By FAQstaq Staff
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FAQ: Nutritional Products International's Four-Generation Retail Legacy and Distribution Platform

Summary

Nutritional Products International (NPI) leverages four generations of Gould family retail expertise to help international brands enter the U.S. market through its Evolution of Distribution platform, combining traditional retail knowledge with modern technology for streamlined market entry.

What is Nutritional Products International (NPI) and what does it specialize in?

NPI is a global brand management and retail distribution firm founded in 2007 that specializes in launching and expanding product sales in the U.S. market for international nutraceutical, dietary supplement, functional beverage, and skin-care companies.

How many generations of retail expertise does NPI’s leadership represent?

NPI’s leadership represents four generations of retail expertise, starting with Scott Gould’s great-grandfather Saul Marks in Brooklyn, continuing through his grandfather Jerry Gould, his father Mitch Gould (NPI’s founder), and now Scott Gould himself.

What is the Evolution of Distribution platform?

The Evolution of Distribution is NPI’s one-stop solution that streamlines compliance, logistics, sales, and marketing for international brands entering the U.S. market, handling everything from FDA compliance and warehousing to retail placement and public relations.

Who founded Nutritional Products International and when?

Mitch Gould founded Nutritional Products International in 2007 after entering the retail industry in 1986, building on his family’s multi-generational retail legacy.

What major brands and retailers has NPI worked with?

NPI has represented brands including Igloo, Rubbermaid, Sunbeam, Miracle-Gro, and celebrity lines like Steven Seagal’s Lightning Bolt and Hulk Hogan’s Hogan Nutrition, securing placements with retailers such as Walmart, Costco, GNC, Amazon, CVS, Walgreens, and Home Depot.

What role does Scott Gould play at NPI?

Scott Gould serves as Executive Vice President of Business Development and Chief Technology Officer for NPI subsidiaries, combining business development expertise with technology innovation, including developing proprietary software to match clients with retail partners.

What types of products does NPI help bring to the U.S. market?

NPI helps international companies in the nutraceutical, dietary supplement, functional beverage, and skin-care industries enter and expand in the American market.

How does NPI’s family heritage contribute to its current success?

The four generations of retail expertise provide a foundation of industry knowledge, innovation in distribution, and established relationships that NPI leverages to help brands succeed in the U.S. market while combining this legacy with modern technology.

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