FAQ: Empower Aesthetics M&A Strategy and Partner Integration

What is the most important factor Empower Aesthetics considers when evaluating potential med spa acquisition targets?

Cultural fit is the most important factor, as Empower seeks to partner with founders who have built exceptional businesses, are committed to continued growth, and will mesh well with existing partners to maintain a strong platform culture.

How does Empower Aesthetics ensure long-term sustainability and operational excellence after acquiring a med spa?

They centralize back-office functions like purchasing, payroll, HR, digital marketing, and recruitment across their 21+ locations, freeing founders to focus on patients and team leadership while sharing best practices through case studies, training programs, and standard operating procedures.

How does Empower balance maintaining local brand identity with national platform integration?

Empower does not change partner brand names and respects each partner’s clinical philosophy, while conducting thorough clinical due diligence and providing standard operating procedures for new service lines, with ultimate adoption decisions resting with the founder.

What role does geographic density play in Empower’s acquisition strategy?

Empower focuses on building geographic density by expanding around current partners to create stronger market positions and support systems, enhancing their overall market presence and operational efficiency.

Who leads the clinical due diligence process at Empower Aesthetics?

The clinical due diligence process is led by board member Dr. Leslie Baumann to ensure compliance and maintain high clinical standards across all partner locations.

What infrastructure does Empower have to support integration of new partners at scale?

Empower uses a collaborative and structured integration process that weaves individual practices into the overall platform while preserving each practice’s unique identity and aligning to shared goals and systems.

How does Empower share knowledge and best practices across its partner network?

They build case studies, create advanced training programs, support membership models, refine pricing strategies, and establish standard operating procedures to ensure consistent customer communication and operational efficiency across all locations.

What is the role of Empower’s Clinical Advisory Board?

The Clinical Advisory Board, composed of partner founders, guides decisions across the platform and discusses legislative changes, ensuring clinical standards and best practices are maintained throughout the network.