FAQ: Mitch Gould's NPI and the Evolution of Distribution Platform

What is Nutritional Products International (NPI) and what does it specialize in?

NPI is a global brand management and retail distribution firm founded by Mitch Gould that specializes in helping health, wellness, and consumer goods companies launch and expand product sales in the United States.

What is the ‘Evolution of Distribution’ platform and how does it work?

The Evolution of Distribution is NPI’s unique turnkey approach that streamlines every step of the process for brands entering the U.S. market, integrating regulatory expertise, logistics, sales, and marketing into a seamless strategy that serves as a complete headquarters for import, distribution, and promotion.

Who is Mitch Gould and what experience does he bring to NPI?

Mitch Gould is the founder and CEO of NPI with decades of retail distribution expertise, having sold products into major retailers like Costco, Walmart, Amazon, CVS, and Walgreens, and playing a pivotal role in launching Amazon’s health and wellness category in the early 2000s.

What specific services does NPI provide through its platform?

NPI provides regulatory guidance with FDA specialists, logistics management including overseas shipments and customs clearance, retail sales network access to major retailers, and marketing power through its in-house agency InHealth Media that creates brand awareness campaigns.

Why is NPI’s platform particularly valuable for international companies?

International health and wellness companies often struggle with the complexity of the U.S. market, and NPI’s platform provides a cost-effective, one-stop solution that delivers speed to market without sacrificing quality or compliance.

What types of products and companies has NPI worked with?

NPI has worked with nutraceutical, dietary supplement, functional beverage, and skincare companies, representing major consumer brands and sports icons including Steven Seagal, Hulk Hogan, Ronnie Coleman, Chuck Liddell, Roberto Clemente Jr., and Wayne Gretzky.

Where is NPI based and how long has it been operating?

NPI was founded in Boca Raton, Florida, and has been operating for decades, celebrating proven success in helping both foreign and domestic companies achieve U.S. retail success.

How does NPI’s marketing approach work for health and wellness products?

NPI’s in-house agency, InHealth Media, delivers cost-effective marketing campaigns specifically designed for health and wellness products, utilizing national TV tagging programs and high-impact public relations campaigns to create brand awareness.

What makes NPI different from other distribution companies?

NPI combines retail know-how, logistics expertise, and marketing innovation under one roof through its proprietary Evolution of Distribution platform, providing a comprehensive turnkey solution that handles everything from FDA compliance to retail placement and marketing.

How can companies get more information about working with NPI?

Companies can visit NPI’s website for more information about their services and how they can help brands succeed in the U.S. marketplace.