FAQ: Kitme - Digital Closet and Social Commerce Platform

What is Kitme and what problem does it solve?

Kitme is a digital closet and social commerce platform that automatically tracks purchases through email integration, eliminating the need to manually upload items. It solves the problem of losing track of what you own and makes it easy to share, style, and resell clothing in one place.

Who is the founder of Kitme and what is their background?

Craig Kitto is the co-founder and CEO of Kitme, with previous experience scaling high-growth tech companies including roles as the first GTM manager at intenseye and experience at Gusto and Lockton Companies. He is a Williams College graduate and former NCAA ice hockey player.

How does Kitme promote sustainability and conscious consumerism?

Kitme promotes sustainability by providing visibility into everything you own, which reduces repeat-buying and overconsumption. It encourages intentional choices, closet rotation, and styling existing items rather than accumulation, creating less waste.

What makes Kitme different from other digital closet apps?

Kitme differentiates itself through automatic email integration that syncs purchases without manual uploading, accurate representation of actual owned items, and free personal styling services. It also focuses on building a community around shared style values rather than isolated wardrobe management.

How does the email integration feature work?

Kitme’s email integration automatically syncs purchase information from users’ emails, eliminating the need to manually upload photos, descriptions, or any tedious data entry into their digital closet.

What was the initial inspiration behind creating Kitme?

The inspiration came when Craig Kitto tried to rebuy a shirt he had multiple variations of but couldn’t find the receipt or tag, leading him to question why there wasn’t a simple way to automatically track purchases.

What business development strategies were used to scale Kitme?

Early strategies included evaluating every angle to utilize connections and build bridges, while building out various ways to bring in strategic partners both immediately and for future growth, helping envision multiple implementation paths.

How does Kitme’s styling service work and what makes it unique?

Kitme offers free personal styling where stylists can see what users already own, placing little emphasis on buying more items and instead focusing on styling existing wardrobe pieces.

What is Kitme’s vision for the future of shopping?

Kitme aims to create the first closed-loop consumer platform and become the default for a smarter shopping experience by normalizing closet rotation, styling, and reducing accumulation through digital visibility.