FAQ: Intention.ly's Gramercy Institute Financial Content Marketing Award

What award did Intention.ly win and for what work?

Intention.ly won the 2025 Gramercy Institute Financial Content Marketing Award in the Wealth Management Business-to-Intermediary category for their work with Integrated Partners on ‘The Organic Growth Toolkit.’

Why is this award significant?

The award recognizes excellence and achievement in financial content marketing, with judging by financial services marketing leaders from top global brands, and this year’s awards drew highly competitive entries from financial firms and agencies worldwide.

What is ‘The Organic Growth Toolkit’ and what does it help financial advisors do?

‘The Organic Growth Toolkit’ is a comprehensive downloadable guide designed to help financial advisors accelerate business growth through four strategies: moving upmarket to serve higher-net-worth clients, niching down to scale expertise, leveraging foundational marketing tactics, and investing in education and professional development.

What results did the campaign achieve?

The campaign captured 168 qualified leads at a highly efficient $142.70 cost-per-lead, and the success prompted Integrated Partners to repurpose the content for one-on-one sales outreach in their advisor recruitment efforts.

Who was the Intention.ly team behind the winning entry?

The team included Jess Flynn (VP, Client Account Strategy), Kristin Fink (VP, Client Account Strategy), Evan Hornberger (Creative Director), Dan Natale (Head of Demand Generation), and Lauren Sanders (Head of Content).

What was unique about the winning entry’s approach?

The entry reimagined traditional sales collateral as a strategic resource backed with proprietary data, including statistics showing that Integrated Partners’ top 40 advisors achieved 17% average year-over-year growth since 2020.

How were winners selected for the Gramercy Institute Financial Content Marketing Awards?

Winners were selected based on strategy, execution, innovation, metrics, and results by a panel of financial services marketing leaders from the world’s top financial, media and marketing brands.

Who can I contact for more information about working with Intention.ly?

For media inquiries, contact Tina Powell at [email protected] or 201-212-0072, and for general information visit www.intention.ly.