FAQ: Zespri SunGold Kiwifruit's Fifth Consecutive Good Housekeeping Best Snack Award

What award did Zespri SunGold Kiwifruit receive and how many times has it won?

Zespri SunGold Kiwifruit received Good Housekeeping’s 2025 Best Snack Award, marking its fifth consecutive year winning this recognition.

Why is this award significant for Zespri kiwifruit?

The award reinforces Zespri’s reliability and quality as a healthy snack option, especially during the back-to-school season when parents seek convenient and nutritious choices for their children.

Who evaluated and selected Zespri kiwifruit for this award?

The selection was made by retail dietitians, culinary professionals, and at-home testers who evaluated both nutrition and taste qualities.

What nutritional benefits do Zespri kiwifruit offer?

Zespri kiwifruit are nutrient-dense with more than 20 vitamins and minerals, providing 100% of recommended daily vitamin C needs, plus fiber, folate, and potassium that support overall health.

How does Zespri perform in the kiwi market compared to competitors?

Zespri is the #1 brand in the kiwi category, with SunGold Kiwifruit driving 49% of total category growth in the past year, and kiwi is the fastest-growing fruit in the produce department.

What marketing efforts has Zespri used to promote their kiwifruit?

Zespri has utilized their KiwiBrothers™ brand characters for omni-channel buzz through media sampling and event activations, reaching consumers in key markets and driving store traffic.

Where can retailers place Zespri products for maximum visibility?

Retailers are encouraged to place eye-catching shipper unit displays near the front of the store for easy snacking solutions and in the produce section for added sales.

How can consumers incorporate Zespri kiwifruit into their diets?

Consumers can eat SunGold and Green Kiwifruit as is (by cutting in half and scooping) or use them in kid-friendly recipes available on Zespri’s award-winning website.

What has been the consumer response to Zespri kiwifruit according to the article?

Consumer response has been positive, with one parent from the Good Housekeeping survey stating ‘These SunGold Kiwis are my kids favorite,’ and Zespri’s key shopper metrics like household penetration and repeat rates have increased compared to last season.