FAQ on Franchise Industry Trends and Mindset Mastery with Kim Daly

What is the biggest change Kim Daly has observed in the franchise industry over the past two decades?

The biggest change is the rise in professionalism, where success now requires capital, technology, and experienced leadership, elevating the industry to build scalable, sustainable brands rather than just replicating concepts.

Why does Kim Daly emphasize that belief systems drive results more than strategy?

Because two franchisees with the same playbook can have different outcomes based on their beliefs; limiting beliefs lead to actions like discounting or micromanaging that hinder results, whereas aligned beliefs activate strategies fully for better performance.

What is missing from most franchisors’ operational playbooks according to Kim Daly?

They often lack preparation for the inner mindset game of business, such as building self-belief, managing fear, and leading with confidence, which is crucial since success is 20% strategy and 80% mindset.

How does franchising perform in different economic conditions based on Kim Daly’s experience?

Franchising grows in both good and bad economies: in strong markets, people chase the American dream, and in uncertain ones, they seek security, leading to continued investment regardless of conditions.

What is The Zee Suite and what does it aim to do?

The Zee Suite is a performance platform founded by Kim Daly that helps franchisees and brand leaders improve profitability by uncovering and replacing limiting beliefs to align mindset with strategy, strengthening culture and driving results.

Who is Kim Daly and what is her background?

Kim Daly is a nationally recognized franchise consultant, business coach, and founder of The Zee Suite, with over two decades of experience creating nearly 1,000 franchisees, blending business, biochemistry, and performance coaching to foster wealth and resilience.

What are the implications of not addressing mindset in franchising?

Without mindset work, even the best operational playbooks produce average results, as franchisees may struggle with self-doubt, fear, and lack of confidence, limiting sales and initiative despite having proven systems.

How can franchisees and franchisors benefit from aligning belief systems with strategy?

Alignment leads to strengthened culture, grown royalties, and unstoppable results, as it enables confident leadership, effective selling, and resilience, fully activating strategic plans for long-term success.