FAQ: The Dairy Alliance Partnership with NC State Moonlight Howl and Run

What is the main purpose of The Dairy Alliance’s partnership with NC State?

The partnership aims to spotlight the performance benefits of real dairy milk and show students how it supports an active lifestyle during the Moonlight Howl and Run event.

When and where does the Moonlight Howl and Run take place?

The event takes place on August 21, 2025, at North Carolina State University, with check-in at Talley Student Union.

What specific benefits does dairy milk provide for active students?

Dairy milk provides high-quality protein for muscle repair, natural electrolytes for rehydration, and the optimal balance of carbs and protein for recovery after intense activity.

What will participants receive from The Dairy Alliance at the event?

Participants will receive bracelets, straws, performance-focused nutrition information, and Howling Cow chocolate milk after the run to help them refuel with real dairy.

Who are the key representatives from The Dairy Alliance involved in this partnership?

Joanne Engelhardt-Risko, Vice President of Strategic Marketing, and Laura Buxenbaum, Vice President of Health and Wellness, are the key representatives promoting dairy milk’s benefits.

What additional items will the first 2,300 participants receive?

The first 2,300 participants checking in at Talley Student Union will receive free T-shirts and glow accessories.

How can people learn more about The Dairy Alliance?

People can visit https://thedairyalliance.com or follow The Dairy Alliance on Facebook or Instagram @TheDairyAlliance for more information.

What states does The Dairy Alliance serve?

The Dairy Alliance serves eight Southeastern states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.

Why is dairy milk considered an optimal recovery drink for athletes?

Dairy milk delivers the optimal balance of carbs and protein for muscle recovery and provides natural electrolytes, making it a proven performance powerhouse drink for athletes and active students.