FAQ: Martin Auer Bakery Opening First U.S. Location in Manhattan's SoHo
Summary
Martin Auer, a renowned Austrian bakery with over 50 European locations, is opening its first U.S. store at 285 Lafayette Street in Manhattan's SoHo neighborhood through a 10-year lease facilitated by Alvarez & Marsal Property Solutions. This expansion brings authentic European café culture to a high-traffic area and demonstrates strategic retail repositioning in legacy neighborhoods.
What is the main announcement in this content?
Martin Auer, a beloved Austrian bakery, is opening its first U.S. location at 285 Lafayette Street in Manhattan’s SoHo neighborhood through a 10-year lease arrangement.
Where exactly is Martin Auer opening its first U.S. location?
The bakery is opening at 285 Lafayette Street in New York City’s SoHo neighborhood, occupying 3,200 square feet of ground-floor retail space plus 500 square feet on the lower level.
Who facilitated this real estate transaction?
Alvarez & Marsal Property Solutions (AM-PS) represented the landlord (Kushner Companies) in securing Martin Auer as a tenant, while Kristen Fox of CBRE represented Martin Auer as the tenant broker.
When was the lease agreement executed?
The lease was executed in May 2025, according to the content provided.
Why is this opening significant for Martin Auer?
This marks Martin Auer’s first U.S. location and represents a major milestone in its global expansion strategy, bringing its European café culture to one of Manhattan’s most vibrant and high-foot-traffic corridors.
What is Martin Auer known for?
Founded in Graz, Austria, Martin Auer is known for its handcrafted breads, pastries, and café offerings, with more than 50 locations across Europe.
What role did Alvarez & Marsal Property Solutions play in this deal?
AM-PS was retained by Kushner Companies to reposition the vacant space and identify a tenant aligned with the building’s legacy and SoHo’s unique retail identity, highlighting their expertise in revitalizing key retail spaces.
How can I learn more about Alvarez & Marsal Property Solutions?
For more information about Alvarez & Marsal Property Solutions, you can visit their website at www.ampsre.com.
What does this transaction demonstrate about retail strategy in New York City?
This deal highlights the value of strategic repositioning and a curated tenant mix to elevate retail assets in legacy neighborhoods like SoHo, attracting best-in-class international tenants.
This story is based on an article that was registered on the blockchain. The original source content used for this article is located at citybiz
Article Control ID: 170259