FAQ: Barberino's New Flagship Location at Rockefeller Center

What is the main announcement in this content?

Barberino’s, a luxury Italian barbershop and grooming brand, has signed a 10-year lease for a 645-square-foot flagship location at 55 West 49th Street in Rockefeller Center, brokered by Alvarez & Marsal Property Solutions.

Where exactly is Barberino’s new location?

The new flagship location is at 55 West 49th Street at 30 Rockefeller Plaza in Midtown Manhattan.

When is the new Barberino’s location expected to open?

The shop is slated to open at Rockefeller Center this fall.

What services will Barberino’s offer at this new location?

The shop will offer tailored wellness services including haircuts, shaves, beard trims, shampooing, and hot towel service, along with their full line of in-house haircare and skincare products and curated offerings from high-end brand partnerships.

Who represented Barberino’s in this real estate transaction?

Scott Schuster of Schuster Group Inc. and Lucas Kooyman of Alvarez & Marsal Property Solutions represented Barberino’s, while Tishman Speyer was represented in-house by Reed Zukerman.

Why is this location significant for Barberino’s?

This marks Barberino’s second U.S. location and serves as its New York City flagship, reinforcing its ambition to become the premier name in men’s grooming on both sides of the Atlantic while being surrounded by other luxury tenants at the iconic Rockefeller Center.

What makes Barberino’s different from other barbershops?

Barberino’s offers an upscale barbershop experience that blends Italian grooming traditions with innovative techniques, focusing on premium grooming products and a human-centered approach in an increasingly digital world.

How many locations does Barberino’s currently operate worldwide?

Barberino’s operates 18 shops in Italy across major cities including Milan, Turin, and Rome, plus locations in Seoul (opened in 2023) and two U.S. locations including this new Rockefeller Center flagship and their debut at 520 Madison Avenue.

Who is the CEO of Barberino’s and what did they say about this expansion?

Michele Callegari, co-founder and CEO of Barberino’s, stated that they are bringing a first-of-its-kind premium grooming experience to Rockefeller Center, creating spaces that foster real relationships and authentic encounters in an iconic location.

Where can I find more information about Alvarez & Marsal Property Solutions?

For more information about Alvarez & Marsal Property Solutions, visit www.ampsre.com.