FAQ: Understanding Bolt Insight and BoltChatAI with CEO Hakan Yurdakul

What is Bolt Insight and what does it do?

Bolt Insight is a global research company that uses its AI-moderated ‘Qual at Scale’ platform, BoltChatAI, to engage directly with consumers in real time across 50+ markets, enabling businesses to gather high-quality insights quickly for various purposes like testing ideas or exploring new markets.

When was Bolt Insight founded and what inspired the creation of BoltChatAI?

Bolt Insight was launched in 2019 with the mission to bring consumer voices closer to decision-makers, inspired by the challenges of obtaining deep insights quickly in the fast-paced business environment.

How does BoltChatAI enhance qualitative research?

BoltChatAI combines the depth of qualitative interviews with the agility of AI, enabling real-time conversations, generating summaries, identifying themes, and creating dynamic personas that evolve with each study, making qualitative research more efficient and insightful.

What role does Hakan Yurdakul play at Bolt Insight and what impact has he observed?

As CEO and Co-Founder, Hakan Yurdakul has observed a shift in how insights are valued across businesses, with insight teams becoming more visible and influential, integrating directly into marketing, product, and commercial workflows.

How has AI for consumer insights evolved in recent years?

AI has evolved from automating analysis to augmenting research processes, enabling real-time conversations, dynamic persona creation, and more, with platforms like BoltChatAI designed by researchers for researchers to facilitate easier decision-making from data.

Can you provide an example of a customer success story involving BoltChatAI?

A global brand used BoltChatAI to test unbranded product ideas across the US market, quickly gathering hundreds of in-depth responses to refine concepts and align teams around a clear direction, showcasing the platform’s ability to deliver rapid, actionable insights.

Which industry benefits the most from consumer insights provided by BoltChatAI?

The FMCG (Fast-Moving Consumer Goods) industry is one of the fastest to benefit from the consumer insights provided by BoltChatAI, due to its need for rapid, deep understanding of consumer preferences and behaviors.

Where is BoltChatAI applicable?

BoltChatAI is applicable across 50+ markets globally, enabling businesses to gather and analyze consumer insights in real time, regardless of geographical location.

Who can benefit from using BoltChatAI?

Marketing, product, and commercial teams across various industries can benefit from using BoltChatAI to integrate deep consumer insights into their workflows, enhancing decision-making and strategy development.