FAQ: Mitch Gould and NPI's Role in Amazon's Sports Nutrition Category and U.S. Market Entry for Global Brands

Who is Mitch Gould and what is his connection to Amazon’s sports nutrition category?

Mitch Gould is the founder and CEO of Nutritional Products International (NPI) who played a key role in stocking Amazon’s health and wellness platform with over 100 sports nutrition brands in the early 2000s, helping to establish its sports nutrition category.

What is the ‘Evolution of Distribution’ model?

The ‘Evolution of Distribution’ is a turnkey solution created by Mitch Gould that combines sales, logistics, FDA compliance, and marketing services to simplify U.S. market entry for health and wellness brands, especially those from overseas.

How does NPI help international brands enter the U.S. market?

NPI provides a comprehensive platform that allows international brands to enter the U.S. market without the need to build their own infrastructure, offering services like sales, logistics, FDA compliance, and marketing under one roof.

Which retailers has Mitch Gould worked with besides Amazon?

Mitch Gould has placed products with major retailers such as Walmart, Costco, CVS, GNC, Rite Aid, The Home Depot, and Lowe’s, and has represented celebrity brands from global icons.

Why is the U.S. market significant for health and wellness brands?

The U.S. is the largest consumer market in the world, making it a critical target for health and wellness brands looking to expand their reach and increase sales.

What are the benefits of using NPI’s services for market entry?

NPI’s services reduce the need for brands to invest heavily in building their own U.S. operations, offering a cost-effective and efficient solution for entering the competitive U.S. retail space.

How has the pandemic affected consumer behavior in the health and wellness sector?

While retail foot traffic has bounced back, online shopping remains a preferred option for many consumers, prompting NPI to prioritize e-commerce platforms for its clients.

What types of products does NPI specialize in?

NPI specializes in a broad range of health and wellness products, assisting both new and existing products in expanding their sales throughout the United States.

How can brands contact NPI for more information?

Brands interested in NPI’s services can visit their website at https://nutricompany.com for more information on how to expand their products in the U.S. market.