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FAQ: Playboy's Relocation to RIVANI Miami Beach

FaqStaq News - Just the FAQs August 13, 2025
By FAQstaq Staff
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FAQ: Playboy's Relocation to RIVANI Miami Beach

Summary

Playboy is relocating its global headquarters to RIVANI Miami Beach, a $100 million 'Class X' office redevelopment by Robert Rivani, blending hospitality, wellness, and design to redefine the workplace.

What is the main announcement in the content?

The main announcement is that Playboy has signed a lease to relocate its global headquarters to RIVANI Miami Beach, a premier office redevelopment project by Robert Rivani.

Who is Robert Rivani?

Robert Rivani is a commercial real estate and hospitality visionary known for transforming traditional asset classes into headline-making destinations, and the founder behind the RIVANI project.

Where is RIVANI Miami Beach located?

RIVANI Miami Beach is located at 1691 Michigan Avenue, adjacent to Lincoln Road in Miami Beach.

What makes RIVANI Miami Beach unique?

RIVANI Miami Beach redefines the workplace by blending five-star hospitality, curated wellness, and elevated design, offering amenities like a world-class spa, fitness center, and private event venues.

Why is Playboy’s relocation to RIVANI significant?

Playboy’s relocation underscores the prestige and energy of RIVANI Miami Beach, attracting world-class brands and setting a new benchmark for commercial office buildings.

What amenities does RIVANI Miami Beach offer?

Amenities include a full-service concierge, valet, spa, fitness and wellness center, meditation room, Omakase restaurant, speakeasy, and living room-style meeting spaces.

What is the significance of the rebrand from Black Lion to RIVANI?

The rebrand reflects the evolution of Robert Rivani’s company, showcasing a commitment to creating revolutionary environments where hospitality, design, wellness, and service converge.

How much has Robert Rivani invested in South Florida assets?

Robert Rivani has amassed nearly $200 million of prime South Florida assets over the last 10 years, including marquee destinations like Amara at Paraiso and the Wynwood Jungle.

What are some of Robert Rivani’s notable deals?

Notable deals include the $28.2 million sale of Catch Miami Beach and a $38.25 million all-cash sale of two premier restaurant spaces within SLS Lux Brickell and Dua Miami Hotel.

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