FAQ: GoTo Foods' Global Expansion with Moe’s Casa Mexicana and 45-Unit Deal in India

What is Moe’s Casa Mexicana?

Moe’s Casa Mexicana is a reimagined global concept from Moe’s Southwest Grill, designed to meet the rising demand for fast casual Mexican cuisine in international markets with locally relevant menu adaptations and flexible store formats.

Why is GoTo Foods launching Moe’s Casa Mexicana internationally?

The launch responds to the growing global interest in Mexican cuisine, expected to grow by $114 billion by 2026, leveraging Moe’s Southwest Grill’s strong brand equity and GoTo Foods’ platform company model for global expansion.

How was Moe’s Casa Mexicana developed?

The concept was developed using insights from over 2,000 consumers across six countries, focusing on craveable Mexican flavors, locally relevant menu adaptations, and scalable real estate formats for global markets.

Who is involved in the 45-unit deal in India?

The deal is with Unify Foodworks, experienced operators who have agreed to develop 45 Moe’s Casa Mexicana locations in India by 2033.

When will the first Moe’s Casa Mexicana open in India?

The first location in India is set to open this year under the multi-unit agreement with Unify Foodworks.

What makes Moe’s Casa Mexicana unique for international markets?

Its unique blend of bold Mexican flavors with localized menu adaptations, flexible store formats, and a dedicated international supply chain makes it ideal for high-density urban areas and developing markets.

What are the implications of this expansion for GoTo Foods?

This expansion underscores GoTo Foods’ ability to scale brands globally with purpose and precision, with 60% of its development pipeline now focused outside the U.S., leveraging its centralized capabilities for long-term global growth.

How does Moe’s Casa Mexicana compare to Moe’s Southwest Grill?

Moe’s Casa Mexicana is a purpose-built global concept that shifts towards a more Mexican-forward offering based on consumer demand, unlike Moe’s Southwest Grill’s fusion approach, with menu and store format adaptations for international markets.

What should potential franchisees know about Moe’s Casa Mexicana?

Potential franchisees should know that Moe’s Casa Mexicana offers scalable, insight-led models with flexible store formats and a strong brand equity, making it an attractive investment for global markets.

Who can I contact for more information about franchising opportunities?

For more information on franchising opportunities, interested parties can visit GoTo Foods’ official website or contact their development team directly.