FAQ: DeepTarget's Drip Campaigns in Digital Banking

What are Drip Campaigns in digital banking?

Drip Campaigns are sequential, behavior-driven ads delivered directly within online and mobile banking platforms, designed to engage users with timely and relevant messages based on their actions or the passage of time.

Why are Drip Campaigns significant for financial institutions?

They allow financial institutions to automate personalized engagement and increase conversion opportunities within the digital banking environment, optimizing marketing efforts without extra operational workload.

How do Drip Campaigns work?

Messages are automatically delivered based on accountholder behavior, such as clicks, views, or time elapsed, enabling timely and relevant follow-ups within the digital banking interface.

Who can benefit from Drip Campaigns?

Community banks and credit unions, especially those looking to maximize their marketing efficiency and engagement within digital banking platforms, will find Drip Campaigns particularly beneficial.

When is the Summer 2025 Release available?

The Summer 2025 Release, featuring Drip Campaigns, is available now to all DeepTarget DXP clients.

Where can financial institutions learn more about Drip Campaigns?

Financial institutions can visit www.deeptarget.com, connect on LinkedIn, or request a custom product demonstration for more information.

What makes Drip Campaigns different from traditional email marketing?

Unlike email marketing, Drip Campaigns operate directly within digital banking platforms, eliminating the need for email list management and focusing on user behavior within the banking experience for more effective engagement.

What are the key features of Drip Campaigns?

Key features include the ability to deliver ads based on user actions, delays, or specific dates, assign destination URLs, and visualize and manage sequences with intuitive tools.

How do Drip Campaigns enhance digital banking ads?

By transforming digital banking ads from one-time messages into intelligent, automated sequences that respond to user behavior and timing, Drip Campaigns offer a more personalized and engaging ad experience.

Who is behind the development of Drip Campaigns?

DeepTarget Inc., a leader in AI-powered digital marketing for financial institutions, developed Drip Campaigns as part of their Digital Experience Platform (DXP) to revolutionize digital banking engagement.