FAQ: The Big Dill World’s Largest Pickle Party® - Insights from Kevin Baxter

What is The Big Dill World’s Largest Pickle Party®?

It’s the official world record holder for the largest pickle-themed festival, featuring live entertainment, artisan pickle vendors, food and drinks, interactive games, and viral moments, touring nationally across the United States.

Who is Kevin Baxter?

Kevin Baxter is the Co-Founder & Executive Producer of The Big Dill, leading the team behind the festival and also running Digital Force, a marketing & branding agency specializing in social media strategy and experiential events.

How did The Big Dill start?

Launched in Baltimore in 2019 due to the city’s pickle history, The Big Dill was envisioned as a touring show from the beginning, not a one-off event, and has since grown into a national phenomenon.

What makes Baltimore an important stop for The Big Dill?

Baltimore is the home base for The Big Dill, with a rich pickle history and a community that embraces big events, playing a crucial role in shaping the festival’s identity and success.

How has The Big Dill adapted to challenges like the pandemic?

During the pandemic, The Big Dill shifted focus to e-commerce and daily content creation, significantly growing its online audience to over 1.2 million followers and averaging 10 million monthly impressions.

What can attendees expect at The Big Dill festival?

Attendees can enjoy a mix of live entertainment, artisan pickle vendors, unique food and drinks, interactive games, and memorable viral moments, making it a one-of-a-kind pickle-themed experience.

How does The Big Dill engage with its community beyond the festival?

Beyond the festival, The Big Dill runs a thriving e-commerce platform for pickle-themed apparel, produces viral content, and collaborates with major brands, fostering a global community of pickle lovers.

What are the future plans for The Big Dill?

The Big Dill plans to continue its national tour, bringing its unique pickle party experience to more cities, while expanding its online presence and community engagement.